NASHVILLE, TN | NOVEMBER 2, 2025
Understand Your Data. Own Your Success.
In an intimate, one-day on the road version of our marquee event, the Data-Driven Salon Tour will bring salon and spa owners and managers together in various markets to understand how data can identify management challenges and reveal growth opportunities. In KPI-focused sessions, successful owners and industry leaders will spotlight best management practices, emerging business trends and new potential revenue streams.
To top off a day of education and networking, a progressive cocktail party will allow participants to tour three successful nearby salons.
November 2, 2025
Nashville, TN
Highlights from Data-Driven Salon Tour Atlanta
EVENT REGISTRATION
Data-Driven Salon Tour | November 2, 2025 | Nashville, TN
CHOOSE YOUR PASS
Attendee & Supplier Passes include 1-Day of Education, Lunch, Vendor Visits, Networking, and Swag Bag.
A Salon Tour Bus Pass Add-on Ticket includes a seat on the bus with snacks and beverages at each stop.
2025 Data-Driven Salon Tour Sessions
Sunday • November 2
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Registration will be open from 8:00am-3:00pm and you can pick up your badge onsite to join the fun! Don't miss out on this amazing opportunity to meet new people and learn new things!
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Grab a coffee, customize your parfait with fresh toppings, and enjoy light continental favorites while sparking conversations to kick off the day.
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Arrive early, grab your favorite caffeine, and bring your questions! This casual Q&A dives into the “No Tax on Tips” plus other parts of the One Big Beautiful Bill that you care about as a salon owner. Whether you’re confused, curious or just want the facts, come chat with me about what it means for you and your salon. No slides, no stress – just real answers. You’ll leave knowing what you need to do to ensure you can take advantage of these new laws.
Speaker:
April McDaniel, Kopsa Otte CPA’s + Advisors -
It is our absolute pleasure to welcome you all to this wonderful event. We are thrilled to kick off what promises to be an exciting and inspiring experience. Let's get ready to learn, grow, and have some fun!
Speaker:
Stacey Soble, SALON TODAY and BARBERING TODAY -
In this bold and relatable session, Heather Harris invites salon owners and entrepreneurs to confront the real reason they feel overwhelmed and stuck: trying to do it all. Through an engaging opening exercise and a powerful dose of truth, she challenges attendees to imagine stepping away from their business without fear of it falling apart—and what it would take to make that a reality. With humor and heart, Heather shares how strategic delegation isn’t just about getting help; it’s the key to building a thriving business, becoming a confident leader, and reclaiming your time, energy, and purpose.
Heather doesn’t just talk about delegation—she lives it. She takes attendees on a transformational journey from burnout to bold leadership, guiding them to identify low-value tasks, activate team potential, and focus on the high-impact work that truly moves the needle. Whether it’s mentoring your staff more meaningfully, saying yes to new creative ventures, or finally getting a full night’s sleep, this talk is your permission slip to stop grinding and start leading. Because, as Heather says: You didn’t build this dream to be tired. You built it to lead.
Speaker:
Heather Harris, Spark Pro Global -
AI is reshaping how salons operate, communicate, and grow. It can help you boost your average ticket, create marketing content, and be your virtual assistant. Look at the results of the 2025 Phorest Consumer Insights Report, and learn how your clients REALLY feel about AI, and you can leverage AI for growth.
Speaker:
Barry Quinn, Phorest Salon Software -
Let's take a break and enjoy some networking! During this time, let's visit some tabletops and see what exciting things they have to offer!
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You don’t need more content; you need a brand people remember and refer. In this session, we’ll break down how intentional brand positioning directly drives KPIs like new guest traffic, retention, and pricing power and how to track what’s working. You’ll leave with real strategies to stop blending in and start building a brand that banks.
Speaker:
Christina Kirkey, Pinup Studio -
SALONS OF THE YEAR is our annual photo-based design competition that showcases gorgeous and innovative salon, spa, barbershop and school spaces that have been newly constructed or renovated in the past two years.
Join us as we honor and celebrate the honorees and winners!
Emcee:
Stacey Soble, SALON TODAY and BARBERING TODAY -
Wow, it's lunchtime! Time to refuel and recharge with some delicious food.
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Owners share their proven business-building practices.
Moderator:
Stacey Soble, SALON TODAY & BARBERING TODAYPanel:
Gaven Smith, Studio Gaven Hair Colour
Jordan Becker, INTERLOCKS Salon
Patrick Thompson, Ultra Skin Services
Shelby Bills, Graeber & Company -
Let's take a break and enjoy some networking! During this time, let's visit some tabletops and see what exciting things they have to offer!
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This session will walk you through how to build a solid foundation for your business — from onboarding and payroll to employee benefits, HR compliance, workers’ comp, and recruiting. Learn how to proactively position your salon for long-term success with expert guidance from a salon business consultant who understands your unique challenges and how to solve them.
Speaker:
Eva DuPont, Infiniti HR -
Want to boost your salon’s bottom line? Start with engagement. In this culture-driven session, I’ll share how to ignite purpose, connection, and accountability in your team—because when stylists feel seen, supported, and part of something bigger, they show up differently… and so do your numbers. And the data backs it up: highly engaged teams are proven to increase profitability by up to 23%. Let’s build a culture that doesn’t just feel good—it produces results.
Speaker:
Nina Tulio, Oligo Professionnel -
Join us for an incredible tour of three amazing salons! You won't want to miss out on this exciting opportunity to see some of the most renowned salons in the region up close and personal!
Shuttles depart starting at 3:00pm.
STOP 1: Studio Gaven Hair Colour
Stop Sponsor: Inovshop USASTOP 2: A Moment’s Peace Salon and Day Spa
Stop Sponsor: TBDSTOP 3: Jon Alan Salon
Stop Sponsor: Phorest Salon SoftwareAdd a tour ticket on to your registration for just $45. This ticket will include shuttle transportation to each stop, as well as delicious beverages and snacks at each location.
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STOP 1: Studio Gaven Hair Colour
Stop Sponsor: Inovshop USASTOP 2: A Moment’s Peace Salon and Day Spa
Stop Sponsor: TBDSTOP 3: Jon Alan Salon
Stop Sponsor: Phorest Salon SoftwareAdd a tour ticket on to your registration for just $45. This ticket will include shuttle transportation to each stop, as well as delicious beverages and snacks at each location.
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The Salon Tour is an amazing experience that you don't want to miss! It includes three stops that are each a whopping 40 minutes long (not including drive time).
We're estimating that we'll be back to the hotel between 7:00pm-7:30pm, depending on Nashville traffic. You're going to have so much fun on this tour!
2025 Speakers
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APRIL MCDANIEL
CPA
Kopsa Otte CPA’s + Advisors -

BARRY QUINN
President, North America
Phorest Salon Software -

CHRISTINA KIRKEY
Owner
Pinup Studio -

EVA DUPONT
Senior Director of Business Development
Infiniti HR -

GAVEN SMITH
Salon Owner
Studio Gaven Hair Colour -

HEATHER HARRIS
Founder
Spark Pro Global -

JORDAN BECKER
CEO & Creative Director
INTERLOCKS Salon -

NINA TULIO
Business Education Ambassador
Oligo Professionnel -

PATRICK THOMPSON
President
Ultra Skin Services -

SHELBY BILLS
Owner & CEO
Graeber & Company -

STACEY SOBLE
Director of Brand Content Strategy
SALON TODAY and BARBERING TODAY
2025 Salon Tours
WHAT IS INCLUDED WITH REGISTRATION
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EDUCATION
Value: $100+
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NETWORKING WITH PROS
Value: priceless
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SALON TOURS
Add-On Value: $45+
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LUNCH
Value: $75+
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SWAG BAG
Value: $200+
2025 VENUE
GRADUATE BY HILTON NASHVILLE
Hippodrome Ballroom
101 20th Ave. N. Nashville, TN 37203, USA
HOTEL PARKING RATES
Valet Event Parking (daytime only): $16.00
When you arrive, the valet team will share a payment link when you drop off your car. Once you’ve checked in at the event, you’ll receive a code to redeem the $16 event parking rate.
Discounted Valet Parking (Overnight): $55.00
Self Parking: Not Available
Rates are prevailing and are subject to change without notice
2025 Data-Driven Salon Tour Sponsors
PLATINUM
GOLD
SILVER
BUSINESS PARTNER
SWAG
SALON TOURS
MEDIA PARTNERS
Sponsorship Opportunities
Learn more about the opportunities to reach this localized group of top salon owners!
Complete the form below to receive a copy of the 2025 event prospectus.
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