Shelby Bills is the Owner and CEO of Graeber & Company, a legacy salon and facial bar that has proudly served the Boise community for 60 years. As one of the longest-standing salons in the region and a multiple-time Top 200 Salon in the U.S., Graeber & Company is nationally recognized for its innovation, leadership, and commitment to excellence in the beauty and wellness industry.

A graduate of Boise State University, Shelby has been honored by the Idaho Business Review as a CEO of Influence, Woman of the Year, Empowering Women honoree, and as a leader of one of the Top Companies in Idaho. With more than two decades of experience, she is known for her purpose-driven leadership, unshakable resilience, and ability to evolve a legacy brand while staying deeply rooted in its mission and values.

Shelby has successfully led Graeber & Company through economic downturns, multiple partner exits, full business restructure, a global pandemic, and industry-wide shifts most recently navigating and overseeing a bold transformation that included a complete renovation, elevated rebrand, and relocation to a flagship location in the heart of downtown Boise.

Beyond her own company, Shelby is a mentor to salon owners across North America through the High-Performance Salon Academy, where she helps business leaders scale with vision, integrity, and intention. She is currently co-authoring the upcoming book, “Prove Them Wrong,” a guide to building six-figure and beyond careers through a lifestyle-based, service-first approach for beauty professionals.

At the heart of Shelby’s work is a deep commitment to empowering others to create careers and lives they love, redefining legacy & leadership, delivering elevated guest experiences, and cultivating a company culture rooted in wellness, sustainability, and human connection.