2024 Date and Location Coming Soon!

Data-Driven Salon Summit

Understand Your Data. Own Your Success.

The Data-Driven Salon Summit is a hands-on educational experience that brings together salon, spa and barbershop owners and leaders to understand how data can lead to better business decisions to fuel growth and success. Utilizing five main power metrics - percent of service guests purchasing retail, productivity, average ticket, client retention, and client count.

Data-Driven Salon Summit is now home to the SALON TODAY 200 Celebratory Dinner, where the honorees of the landmark competition will be honored, receive their certificates, and celebrate six owners who will be named for special surprise awards. 

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Data-Driven Salon Summit 2023

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Data-Driven Summit Attendees Are Saying:

Arsalan Hafezi

“This was an amazing event for salons and spas of all sizes. The wealth of knowledge and level of experience that existed in the room was unbelievable and all of the owners were so humble. We are planning to bring more leaders from our team."

-Arsalan Hafezi, President, Modern Salon and Spa, Charlotte, NC

Maggie DiFalco

“A very powerful weekend filled with our industry's top leaders. I love learning from the best!!!!”

-Maggie DiFalco, Owner, Maggie The Salon, Pembroke Pines, FL

“Awesome event all around. Big enough to attract the leaders, small enough to meet the leaders. Great comradery and well worth the time spent.”

-David Tashjian, CEO, Tippy, Ft Lauderdale, FL

“Whatever it takes, get your hands on the information shared at DDS. Game changing insights.”

-Sam Brocato, Owner, Sam Brocato Companies, New York, NY

“Data-Driven Salon was so jammed packed with great, new information that is so beneficial to our business. I left with concrete ideas of little steps I can take to move things slowly as to not overwhelm anyone, but fast enough to grow my company!"

-Tami Sprintz-Hall, Owner, Escape Day Spa+Salon, Nashville, TN

“As a vendor, this conference exposes you to you the elite crowd of influencers in the industry. Networking at its finest with brilliant, like minded owners and managers. I will return again next year!"

-Michelle Steimann, Textel, St. Louis, MO

Alyssa Venere

“Data is knowledge and knowledge is power. Being educated on our numbers is the key to strategic growth and opportunities for improvement. Zenoti is excited to share our unique insights with the Data-Driven Salon attendees.”

-Alyssa Venere, Senior Account Executive, Zenoti

Matthew Khodayari

“Our second time attending DDSS and were not disappointed. Walked away inspired and motivated! We can't wait till next year!”

-Matthew Khodayari , President, Aria Salons, Atlanta, GA

"A chance to see how some of the "big boys" do it with real world, with actionable examples of things you can implement in your salon to drive bottom line results and have a positive impact on culture. Go, you won't regret it."

-Keith Williams, President, Keith Kristofer Salon, Austin, TX

Basil Konstantinidis

“This summit was a fantastic experience overall with great speakers and well attended by salon executives from across the nation. If you are seeking to expand your business model in every way possible then this is the format you need for success.”

-Basil Konstantinidis, Owner, NY Jungle Hair, Body & Soul, Tappan, NY. Paramus, NJ

Candy Shaw

“Knowledge is power and there was a room full of it at the Data-Driven Salon event. The moment you think you know it all you will become yesterday's news! Data Driven Salon was full of exciting new ways to look at your business."

-Candy Shaw, Founder and Creator of Sunlights Balayage, Jamison Shaw Hairdressers/Sunlights Balayage, Atlanta, GA

Gayle Fulbright

"Data Driven 2022 was extremely educational for not only the latest data, but really enjoyed the panel about what to do when thinking about moving past ownership".

-Gayle Fulbright, Salon Owner, Headlines The Salon

David Garcia

"I went to the event thinking I would find the reason I can't hire reliable staff. I discovered I needed to change and correct some of my own deficiencies and make some improvements. A better me will reflect in a better salon experience."

-David Garcia, Owner/Manager, Starlight Hair Salon, Horschton, GA

“It is the best business event that I ever attended. The information was something you could use, the networking was as good as the speakers, and everyone wanted to help you.”

-Marcus Allen, Global VP, Refinery, London, UK

Denise Deering

“I had the most amazing experiences at this conference. The interactions with other professionals was amazing and I learned so much!”

-Denise Deering, Colorist, Juut, Palo Alto, CA

Denise Gualdoni

“I went with the expectation that we would be working on graphs and pie charts and business building. WOW! I was surprised that there was so much valuable information - real tangible information that I could put into place.”

-Denise Gualdoni, Owner, Maryville, IL

Karie Bennett

The Data-Driven Salon event presented the best parts of every business conference I've been to. There was nothing I was left wishing for. From the amazing speaker lineup to the networking opportunities to the vendor mix - they thought of everything.

-Karie Bennett, Founder and Master Artist, Atelier Salons, San Jose, CA

“It’s about time there was a tech focused salon event and Data Driven nailed it”

-Ronan Perceval, CEO, Phorest

Danielle Hunt

“Data Driven Salon Summit offers an array of quality vendors & a wealth of knowledge. This Summit gave me the permission as well as the push I needed to step outside my comfort zone in a positive direction.”

-Danielle Hunt, Manager, Panache Hair Salon and Day Spa, Whitehouse Station, NJ

Jackie Buckler

“WOW! That pretty much sums it up! The amazing industry leaders that presented and their willingness to share was amazing. I took away so much, If I had to choose just one thing, I would say 'INSPIRATION'. I feel re-motivated to raise the bar.”

-Jackie Buckler, Co-owner, The Hair Company, MD

“Connecting with so many leaders in the beauty industry really inspires positive change.”

-Cari Shannon, Brand Marketing Director, Mango Salon, Richmond, VA

Jeff South

“If you ever WONDER what a room full of top industry professionals talk about, the Data Driven Salon Summit is for you. An event never to miss!”

-Jeff South, Intrigue Salon & Club Intrigue, Atlanta, GA

Mitch Eubanks

With this being my 2nd year to attend I cannot stress enough the importance this Summit brings in the information to continue to prosper in today’s world. This event gives you both the ability to know how behaviors determine data and how to use data.

-Mitch Eubanks, Salon Owner/Stylist, The Mitchell Wade Salon, Oviedo (Orlando), FL

What makes the Data Driven Salon Summit unique is the platform you have developed in which salon professionals & management have a voice as moderators & panelists. It was so refreshing to be in this space that empowers salons to share their learnings

-Bill Deliman, Global Business Development, Green Circle Salons, Los Angeles, CA

Oliver Steinnagel

“The more you surround yourself with top industry leaders, the easier it is to be open to stepping out of your box the more opportunities you have to show growth in your salon.”

-Oliver Steinnagel, Co-owner, Oliver’s Hair Salon, Overland Park, KS

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