With more than 30 years of experience as a successful cosmetologist and salon owner, Leilani Macedo’s experience gives her deep insight into the salon business and client interaction. In 2006, she became owner of AurA Salon and Spa, overseeing day‐to‐day operations, hiring and training staff, as well as marketing and sales. Further training at Aveda Business College helped her elevate AurA to one of the top salons in Reno, Nevada. Her extensive experience as an artist and salon owner led her to conceive of CLICS as a solution to the hair color challenges faced by today’s busy salons. In 2011, she sold her interest in AurA to pursue the CLICS opportunity.