Billy Davison is the founder and CEO of Occipital Salon Marketing, a results-driven marketing agency that helps salons and spas grow through smarter systems, intentional client journeys, and modern technology. With over a decade of experience in digital marketing, automation, SEO, and web development, Billy specializes in helping beauty businesses increase average ticket, boost retail sales, and improve client retention, without adding more pressure behind the chair.

Through Occipital Marketing, Billy and his team work with salon owners across the country to design client-focused websites, AI-driven tools, and automated touchpoints that guide guests toward the right services, products, and rebooking decisions. His approach removes the discomfort of “selling” and replaces it with education, personalization, and seamless experiences that feel natural to both the client and the service provider.

Known for his energetic and practical teaching style, Billy delivers clear, actionable strategies that can be implemented immediately, even by teams that don’t consider themselves tech-savvy. His passion lies in helping salons work smarter, create unforgettable experiences, and build loyal clients who spend more, stay longer, and keep coming back.