The 2019 Data-Driven Salon Summit promises to be an event like no other. In an advanced workshop approach, owners, managers and key salon professionals will be able to dig deep into their data, mine the wisdom within and learn from their successful salon peers how to engage the team, attract new clients and fuel growth.
This year, the summit will have a unique overall focus each day. Sunday, May 19 will focus on the metrics and best practices that drive staff engagement and momentum, and Monday, May 20, will focus on the metrics and best practices that drive client engagement, adoption and retention. An optional half-day (Tuesday, May 21) will provide a forum for business-building speakers on specific topics.
Before heading into the workshops, attendees will be able to evaluate how their own performance stacks up against industry averages, allowing them to determine their best opportunities for improvement, helping design their own conference experience by selecting the workshops most important to their own personal trajectories and organizational needs.
The summit will include a series of hands-on workshops focused on five key metrics that are critical to salon growth and success, including SGP (Percentage of Service Guests Purchasing Retail), Average Ticket (Total Revenue Divided by Client Count), Productivity (Total Sales Divided by Hours Worked); Customer Count (Unique Number of Customers Seen by a Salon/Stylist); and Client Retention.
After reviewing how these metrics are measured and discussing industry benchmarks, salon owners, managers and beauty professionals who excel in these metrics will share their success strategies. Attendees will leave with new metric goals and fresh ideas for finding their new possible.
Over the course of the two days, attendees will have the opportunity to select a group of peers, forming a network of support as they work in the months ahead to implement new programs to drive productivity and profitability for themselves and for their businesses.