May 17-19, 2020 | Crowne Plaza Atlanta Perimeter at Ravinia, Atlanta, GA

2019 Schedule

The 2019 Data-Driven Salon Summit promises to be an event like no other. In an advanced workshop approach, owners, managers and key salon professionals will be able to dig deep into their data, mine the wisdom within and learn from their successful salon peers how to engage the team, attract new clients and fuel growth.

This year, the summit will have a unique overall focus each day. Sunday, May 19 will focus on the metrics and best practices that drive staff engagement and momentum, and Monday, May 20, will focus on the metrics and best practices that drive client engagement, adoption and retention. An optional half-day (Tuesday, May 21) will provide advanced education and an opportunity to meet with the most prominent business coaches in the salon industry.

See below for the schedule. You can read an overview of what you'll learn in the classes and workshops here>>

Last updated: April 23, 2019

Sunday, May 19, 2019

8:00 AM - 7:00 PM

sponsored by

Dunwoody Foyer

9:00 AM - 9:15 AM

Welcome to Data-Driven Salon Summit 2019! 

As the Data-Driven Emcees, Gene Juarez's Scott Missad and Salon Visage's Frank Gambuzza share their love for embracing data to drive their respective businesses and set the stage for the learning ahead.

Ravinia Ballroom E-F-G

9:20 AM - 10:05 AM

Data will open your eyes to your unique possibilities. In this opening session, you’ll compare your own salon metrics to salons from across the country with the help of the new ZeeZor Green app (now available in the App Store and Google Play). This guided analysis will help you identify opportunities for improvement, guiding you to select the best workshop sessions to fuel your salon's growth.

Co-Presenters: ZeeZor's Chris Nedza and Salon Today's Stacey Soble

Ravinia Ballroom E-F-G

10:10 AM - 10:40 AM

Harry Wood, master stylist at Van Michael and founder of the Six-Figure Hairdresser program takes the stage for our first metric presentation on SGP—or percentage of service guests purchasing retail. Owners know that the surest path to salon profits comes from strong retail sales. From studying the client’s personality and tailoring your retail approach accordingly, Wood delivers solid strategies on helping stylists achieve an average of $60,000 in retail sales or more per year.

Ravinia Ballroom E-F-G

10:45 AM - 11:15 AM

Any salon’s year-end growth is the summation of each day’s tickets. Gary Harlan, owner of NColor Salon and Spa, will discuss the strategies he and his team employ to ring up higher sales from each guest—from creating a game plan during each consultation to adding on services to sending clients home with the products that keep them looking their best between appointments.

Ravinia Ballroom E-F-G

11:20 AM - 11:50 AM

Jyl Craven, owner of Jyl Craven Hair Design and China Wong, owner of Salon Spa W, both continue to drive growth in their salons year after year. They share their best practices for strategically planning for growth, identifying new services to onboard and engaging their teams to tighten their schedules, work more efficiently and make each appointment with each guest a bigger opportunity.

Ravinia Ballroom E-F-G

12:00 PM - 1:55 PM

Lunch sponsored by 

Dunwoody Foyer & Suite

2:00 PM - 2:30 PM

In an enlightening presentation, Stefanie Fox-Jackson helps owners and managers understand and overcome the disruptions caused by technology and the younger generations. She’ll help attendees grasp the unprecedented rate and impact that technology has on Millennials and Gen Z, while showing you how to use leadership skills and technology to overcome their three barriers to success as employees, including their obsession for comparison, their need for instant results and their struggle to feel fulfilled.  

Ravinia Ballroom E-F-G

2:00 PM - 2:30 PM

Build on the best practices you learned from the morning’s session. In a guided, hands-on workshop led by Harry Wood, work alongside your peers to develop an action plan for growth in SGP (percentage of Service Guests Purchasing Retail) in the year ahead.

Ravinia Ballroom C

2:00 PM - 2:30 PM

Build on the best practices you learned from the morning’s session. In a guided, hands-on workshop led by the Gary Harlan, work alongside your peers to develop an action plan for growth in Average Ticket in the year ahead.

Ravinia Ballroom B

2:00 PM - 2:30 PM

Stop by and chat with ZeeZor staff -- bring your metric questions & let the experts help you out!

Ravinia Ballroom A

2:35 PM - 3:05 PM

A reused coupon here, a little product there, with cash and inventory quietly going home with someone it’s not supposed to. Theft in a traditional salon isn’t that challenging to pull off, but Cindy Howell, former franchise owner of several Great Clips locations, can show you how to study your data for clues to when and where you’re getting ripped off.

Ravinia Ballroom E-F-G

 

2:35 PM - 3:05 PM

Build on the best practices you learned from the morning’s session. In a guided, hands-on workshop led by Gary Harlan, work alongside your peers to develop an action plan for growth in Average Ticket in the year ahead.

Ravinia Ballroom C

2:35 PM - 3:05 PM

Build on the best practices you learned from the morning’s session. In a guided, hands-on workshop led by the Jyl Craven and China Wong, work alongside your peers to develop an action plan to boost Productivity in the year ahead.

Ravinia Ballroom B

2:35 PM - 3:05 PM

Stop by and chat with ZeeZor staff -- bring your metric questions & let the experts help you out!

Ravinia Ballroom A

3:05 PM - 3:35 PM

Dunwoody Foyer

3:40 PM - 4:10 PM

Traditionally, salon owners have taken a blind approach to marketing, throwing up a great idea and hoping it sees some traction in sales. To examine ROMI (Results from Marketing Investments) -- Salon 124 Group’s Owner Brian Perdue and Director of Marketing Amber Burns share an innovative approach to digital salon marketing—including a campaign to recapture lost guests—that is showing some big results!

Ravinia Ballroom E-F-G

3:40 PM - 4:10 PM

Build on the best practices you learned from the morning’s session. In a guided, hands-on workshop led by Harry Wood, work alongside your peers to develop an action plan for growth in SGP in the year ahead.

Ravinia Ballroom C

3:40 PM - 4:10 PM

Build on the best practices you learned from the morning’s session. In a guided, hands-on workshop led by Jyl Craven and China Wong, work alongside your peers to develop an action plan to boost Productivity in the year ahead.

Ravinia Ballroom B

3:40 PM - 4:10 PM

Stop by and chat with ZeeZor staff -- bring your metric questions & let the experts help you out!

Ravinia Ballroom A

4:15 PM - 4:55 PM

In a Strictly Business Reunion, Scott Missad and Frank Gambuzza lead a rousing Q&A session, helping Data-Driven attendees process the wisdom of Day One, while taking on any burning questions from salon owners and managers.

Ravinia Ballroom E-F-G

5:00 PM - 8:30 PM

5:00pm - 6:30pm - Catch up with old friends and meet some new ones at the networking reception!
Dunwoody Foyer & Suite

Minerva Beauty Bash!
6:30pm - 8:30 (and beyond!):
Come prepared for an evening of swank, style and fun hosted by Minerva Beauty. Celebrate with your peers, and enjoy an evening of food, spirits and jaw-dropping entertainment alongside your friends from Data-Driven Salon Summit. Let loose on the dance floor, stop by the photobooth and enjoy a night like never before. Salon Today will be showcasing the Salons of the Year, ZeeZor will celebrate one salon professionals accomplishments with the Zee Award, and Minerva will raffle off three HUGE prizes plus more (more than $3,000 in prizes). This is an event you don’t want to miss!

  • Held at the Crowne Plaza Atlanta Perimeter at Ravinia
  • 6:30pm: Party kicks off!
  • 7:30pm: Announcements and Award Ceremony
  • 8:30pm: Raffle
  • 2 drink tickets provided by Minerva
  • Heavy hors d'oeuvres
  • Club cocktail attire

Ravinia Ballroom E-F-G

Party sponsored by 

 

Monday, May 20, 2019

7:30 AM - 1:00 PM

sponsored by

Dunwoody Foyer

7:45 AM - 8:45 AM

Dunwoody Foyer & Suite

8:45 AM - 9:30 AM

The Entrepreneurial Operating System is a set of simple, practical and proven tools that business owners and leaders can use to run their business on one holistic and aligned operating system. Our Keynote Speaker, Professional EOS Implementer Todd Weeks, will share some of the strategies he uses to help companies of all kinds run at peak performance, drilling down on how to build a healthy salon culture.

Ravinia Ballroom E-F-G

9:35 AM - 10:05 AM

How healthy and robust is your clientele? Daniel Holzberger, master stylist with Van Michael, will show you how the salon tops the rosters when it comes to the number of clients they serve, share best practices for elevating the client experience, as well as building referrals and encouraging loyalty.

Ravinia Ballroom E-F-G

10:10 AM - 10:40 AM

Gain new clients, but keep the old—one is silver and the other gold. From pre-booking strategies to loyalty programs, Gadabout's Jana Westerbeke and Megan Jasper will highlight their teams' best client retention strategies for developing long, prosperous relationships with each and every guest.

Ravinia Ballroom E-F-G

10:45 AM - 11:15 AM

Reviews on Yelp! and other review platforms can be your salon’s best friend or worst nightmare. Learn how to manage both ends of the spectrum and learn how to maximize your overall profile so new clients can find you and your existing fans will review you. Gayle Fulbright and David Linde from Headlines the Salon will share their experiences while they outline best practices.

Ravinia Ballroom E-F-G

10:45 AM - 11:15 AM

Build on the best practices you learned from the morning’s session. In a guided, hands-on workshop led by Daniel Holzberger, work alongside your peers to develop an action plan for growth in Client Count in the year ahead.

Ravinia Ballroom C

10:45 AM - 11:15 AM

Build on the best practices you learned from the morning’s session. In a guided, hands-on workshop led by Jana Westerbeke and Megan Jasper, work alongside your peers to develop an action plan for improvement in Client Retention in the year ahead.

Ravinia Ballroom B

10:45 AM - 11:15 AM

Stop by and chat with ZeeZor staff -- bring your metric questions & let the experts help you out!

Ravinia Ballroom A

11:15 AM - 11:30 AM

Dunwoody Foyer

11:30 AM - 12:15 PM

Meet peers in your accountability group and decide together how you will work together in the year ahead to keep each other on track with your metric action plans.

Ravinia Ballroom E-F-G

12:15 PM - 1:45 PM

Dunwoody Foyer & Suite

1:45 PM - 2:15 PM

Get a glimpse into the salon of the future. Stacey Coronado gives you an insider look at the systems, processes and technology that keep her four salons humming without a front desk. Using her data, she’ll prove to you that she’s improved her client experience while boosting productivity and sales.

Ravinia Ballroom E-F-G

1:45 PM - 2:15 PM

Build on the best practices you learned from the morning’s session. In a guided, hands-on workshop led by Daniel Holzberger, work alongside your peers to develop an action plan for growth in Client Count in the year ahead.

Ravinia Ballroom C

1:45 PM - 2:15 PM

Build on the best practices you learned from the morning’s session. In a guided, hands-on workshop led by Jana Westerbeke and Megan Jasper, work alongside your peers to develop an action plan for improvement in Client Retention in the year ahead.

Ravinia Ballroom B

1:45 PM - 2:15 PM

Stop by and chat with ZeeZor staff -- bring your metric questions & let the experts help you out!

Ravinia Ballroom A

2:20 PM - 2:50 PM

In a forward-thinking presentation, the Phorest Salon Software's Connor Keppel will show you how top salons will leverage data to attract and wow the best—and more importantly highest-spending clients—over the next three to five years.

Ravinia E-F-G

2:55 PM - 3:25 PM

Through a number of case studies, Daysmart (Salon Iris) CEO Jeff Dickerson illustrates how you can tap into more opportunity with each and every guest.

Ravinia Ballroom E-F-G

3:30 PM - 4:00 PM

Walking you through some valuable hair color metrics, Rodney Cutler and the team from SureTint will show you how the salon industry’s biggest money-making service can yield you even higher profits.

Ravinia Ballroom E-F-G

4:00 PM - 4:30 PM

A panel of leading salon owners from the Data-Driven Host Committee take the stage to recap the wisdom from Day One sessions and answer attendees’ burning management questions.

Ravinia Ballroom E-F-G

4:30 PM - 4:40 PM

Ravinia Ballroom E-F-G

6:00 PM - 8:00 PM

Keune Academy is planning an amazing styling experience, with three of their top artists who will be sharing some ‘TOP’ secret information on Keune’s biggest product launch of 2019. Guests will be served an array of cocktails and light snacks.

All Data-Driven Salon Summit attendees are invited to this year’s gotta-be-there Reception at the Keune Academy—just down the road from our show hotel—one train stop away or a short UBER/Lyft ride:

Keune Advanced Academy
3344 Peachtree Rd Suite 200
Atlanta, GA 30326

See you there!

Tuesday, May 21, 2019

8:00 AM - 9:00 AM

Back by popular demand, former L’Oreal President Pat Parenty continues his interactive conversation with salon owners and managers on how technology is shaping the beauty industry’s ability to grow while delivering consumer-centric services.  

RSVP is required -- we suggest you RSVP early to hold your spot with this industry icon!

Sponsors:

Dunwoody Suite

9:00 AM - 11:00 AM

Back by popular demand, Kopsa Otte's April McDaniel will outline the opportunities and challenges facing small business owners as a result of current tax legislation and increased selection for audit. 

What impact does Tax Reform have on salon owners? What deductions might you be missing? What is the IRS looking for when you're chosen for audit?

April will share insights into how the new tax law specifically affects salon owners, how to take advantage of the laws and what an IRS auditor is looking for when they come knocking. She'll share some of the biggest mistakes found when reviewing outside tax returns.

Let's talk about what you need to know, and what you need to do. It's all in the data and numbers don't lie....or do they?

RSVP is required.

PRESENTERS: Kopsa Otte CPA's & Advisors

Maplewood Room

9:00 AM - 12:00 PM

More than 55% of the SALON TODAY 200 use a business coach or consultant to help them focus on their most important goals, develop strategies and systems for achieving their goals and keeping them accountable during the process. Our Coaches and Consultants Showcase will introduce you to a number of the industry’s top coaches and allowing you to discover how they work with clients, helping you choose the right coach for you.

RSVP is required.

Conference Center (Auditorium)

News & Updates

img Hear what attendees said!

Hear what attendees said about the 2018 event!

Contact Us:

(800) 576-8788

Testimonials

Amanda Olusanya

“Data Driven Salon Summit was the perfect size for top notch salon owners around the country to gain insight in the direction our industry is headed through technology.”

-Amanda Olusanya, Owner, Allen Ray Salon, Minneapolis, MN

Matthew Khodayari

“Our second time attending DDSS and were not disappointed. Walked away inspired and motivated! We can't wait till next year!”

-Matthew Khodayari , President, Aria Salons, Atlanta, GA

Maggie DiFalco

“A very powerful weekend filled with our industry's top leaders. I love learning from the best!!!!”

-Maggie DiFalco, Owner, Maggie The Salon, Pembroke Pines, FL

“Awesome event all around. Big enough to attract the leaders, small enough to meet the leaders. Great comradery and well worth the time spent.”

-David Tashjian, CEO, Tippy, Ft Lauderdale, FL

Mitch Eubanks

With this being my 2nd year to attend I cannot stress enough the importance this Summit brings in the information to continue to prosper in today’s world. This event gives you both the ability to know how behaviors determine data and how to use data.

-Mitch Eubanks, Salon Owner/Stylist, The Mitchell Wade Salon, Oviedo (Orlando), FL

Jeff South

“If you ever WONDER what a room full of top industry professionals talk about, the Data Driven Salon Summit is for you. An event never to miss!”

-Jeff South, Intrigue Salon & Club Intrigue, Atlanta, GA

“As a vendor, this conference exposes you to you the elite crowd of influencers in the industry. Networking at its finest with brilliant, like minded owners and managers. I will return again next year!"

-Michelle Steimann, Textel, St. Louis, MO

What makes the Data Driven Salon Summit unique is the platform you have developed in which salon professionals & management have a voice as moderators & panelists. It was so refreshing to be in this space that empowers salons to share their learnings

-Bill Deliman, Global Business Development, Green Circle Salons, Los Angeles, CA

Basil Konstantinidis

“This summit was a fantastic experience overall with great speakers and well attended by salon executives from across the nation. If you are seeking to expand your business model in every way possible then this is the format you need for success.”

-Basil Konstantinidis, Owner, NY Jungle Hair, Body & Soul, Tappan, NY. Paramus, NJ

Oliver Steinnagel

“The more you surround yourself with top industry leaders, the easier it is to be open to stepping out of your box the more opportunities you have to show growth in your salon.”

-Oliver Steinnagel, Co-owner, Oliver’s Hair Salon, Overland Park, KS

“It’s about time there was a tech focused salon event and Data Driven nailed it”

-Ronan Perceval, CEO, Phorest, Philli

Danielle Hunt

“Data Driven Salon Summit offers an array of quality vendors & a wealth of knowledge. This Summit gave me the permission as well as the push I needed to step outside my comfort zone in a positive direction.”

-Danielle Hunt, Manager, Panache Hair Salon and Day Spa, Whitehouse Station, NJ

“It was a great event. Speakers were informative. I will definitely attend next year and bring my leadership team”

-Michael Stefanavage, Owner, Matthew Michael's Salon Experience, Orlando, FL

2019 Sponsors