May 19-20, 2019: Education & Exhibits // May 21, 2019: Advanced Education

2019 Schedule Coming Soon

The 2018 agenda engaged the industry’s top owners and managers through presentations, discussions and hands-on workshops identifying real-world approaches and solutions.

For descriptions of Sessions - please click on the Green Arrow after Session Title to view the details and Speakers.


Last updated: March 23, 2018

Saturday, May 19, 2018

5:30 PM - 8:00 PM

The Keune Advanced Academy graciously extends an invitation to all Data-Driven Salon Summit attendees to "The Collection", a showcase of eight looks inspired by fashion both on and off the runway. The Keune Creative Team will reveal their journey in creating each look, including the cut, color and finish. The complimentary invitation includes drinks, light bites and product samples! (All attendees are invited to the reception free of charge)

Location (short cab ride) : 3344 Peachtree Road #200, Atlanta (Buckhead), GA  30326

Click here to download the Keune Flyer - note this special event registration is separate from your Data-Driven Salon Summit Registration. Click here to RSVP for the Keune event only.

Sunday, May 20, 2018

8:00 AM - 7:00 PM


Badge Pick-Up & Interactive things to do

9:30 AM - 9:50 AM

Our Objectives, lessons learned from last year and what can owners get out of this year's event 

Emcee:  Scott Buchanan/Scott J Salons

Co-Presenter: Steve Reiss, Modern Salon / Salon Today

Hunnicutt A

9:55 AM - 10:40 AM

For small business entrepreneurs like salon owners, data is rapidly leveling the playing field, allowing them to compete with big business like never before. Keynote Speaker Dr. Benn Konsynski, professor of information systems and operations management at Emory University will show you how your digital twin can help you collect and act on data in real time, allowing you to grow your salon business faster and with consistency.

Introduction: Stacey Soble, Salon Today

Featured Speaker: Dr. Benn Konsynski, Emory University

Hunnicutt Ballroom

10:45 AM - 11:15 AM

The best way to fuel your growth is to identify your salon’s strengths and weaknesses. Leveraging data from the 2018 Salon Today 200 and ZeeZor users, Stacey Soble and Chris Nedza establish a series of salon business benchmarks, showing you how your operations stack up against other leading salons in the industry and opening you up to a world of new opportunity.

Presenters: Chris Nedza, ZeeZor; Stacey Soble, Salon Today

Hunnicutt A

11:20 AM - 12:10 PM

In an interactive panel, salon owners using several different software management systems, compare and contrast the key data points they derive from their software, how they use the data to drive staff behavior and market their products and services, and the must-haves in any POS system.

Moderator: Saul Waizer/The Greenroom Salon

Panelists: Michelle Steinmann/Ginger Bay Salons, Basil Konstantinidis/NY Jungle, Paige Harris/Modern Salon & Spa

Hunnicutt Ballroom

12:15 PM - 2:00 PM

Sponsored by

Peachtree Corners/Norcross & Latitude 33

2:05 PM - 2:50 PM

Owner/Manager dynamic duos from Van Michael Salons, Salon Visage Group and Gadabout SalonSpas share strategies for recruiting, training and retaining talented managers, how they divvy up the managerial responsibilities, and how they use data to drive growth, measure success and keep each other accountable.

Moderator: Scott Buchanan/Scott J Salons

Panelists: Owners and their GM’s – Van Council / Susan Dykstra - Van Michael Salon; Belinda Gambuzza / Monty Howard - Salon Visage Group; Frank Westerbeke / Megan Jasper - Gadabout Salon Spas

Hunnicutt Ballroom

2:55 PM - 3:40 PM

Neatbeat’s Heather Yurko moderates an interactive panel on salon culture, including leaders from Blo, Salon 124 and Lunatic Fringe, who will share diverse strategies on leveraging data to build strong salon cultures that attract clients and retain employees.

Moderator: Heather Yurko, Neatbeat

Panelists: Bryan Nunes/BLO, Jenner Feroah & Shalene Smith/Lunatic Fringe, Brian Perdue/Salon 124 Group

Hunnicutt Ballroom

3:40 PM - 4:00 PM


4:05 PM - 4:50 PM

Experts and top salon owners discuss the finances and realities of rental, working through a walkout and understanding what today’s young stylists are looking for when searching for and deciding to stay with a salon.  We’ll also explore how to use data to retain top talent and different strategies for maintaining a strong business in the era of salon suites.

Moderator: Pat Neville, Beauty First Salons

Panelists:  Stefanie Fox Jackson/Canvas Salon & Skin Bar, Oliver Steinnagel/Oliver's Hair Salon, Graham Walt/Design 1 Salon Spa

Hunnicutt Ballroom

4:55 PM - 5:45 PM

Data-Driven Salon Summit Advisory Board share their ah-ha moments from the day
Moderator: Taelor Pleas

Z Awards
Clayton Nedza, ZeeZor

Salons of the Year Recognition
Stacey Soble, Salon Today

Scott Buchanan, Scott J Salons

Hunnicutt Ballroom

5:50 PM - 7:00 PM

Peachtree Corners/Norcross

7:00 PM - 9:00 PM

Check your Show Guide for a listing of nearby restaurants!

Monday, May 21, 2018

7:30 AM - 1:00 PM


7:45 AM - 8:45 AM

Peachtree Corners/Norcross & Latitude 33

8:45 AM - 9:30 AM

Through a powerful keynote, Relationship Guru Dr. David Anderson of Impacting People leads a session on using ‘Self Talk’ strengthen your relationship with your team members and inspire employees to follow through on salon best practices.

Introduction: Amanda Hair/Bob Steele Salons

Keynote Speaker: Dr. David Anderson, Impacting People

Hunnicutt Ballroom

9:35 AM - 10:10 AM

Gene Juarez President Scott Missad will take attendees through the salon company’s strategies for maximizing staff performance, helping them bridge the gap between simply understanding data and establishing goals to feeling confident in systems that leverage data to drive staff behavior.

Presenter: Scott Missad/Gene Juarez Salons & Spas

Hunnicutt Ballroom

10:15 AM - 10:40 AM

Gene Juarez’s Scott Missad and Modern Salon Media’s Steve Reiss share key insight from a landmark retail study sponsored by ISBN, revealing specific strategies for building a strong retail business.  Following the research, leading salon owners discuss how data drives their retail strategies.

Presenters: Scott Missad/Gene Juarez Salons & Spas, Steve Reiss/Modern Salon, Salon Today


Hunnicutt Ballroom

10:40 AM - 11:00 AM


11:05 AM - 11:50 AM

For several years now, grooming has proven to be the hottest growth area in professional beauty. Several successful owners Paul Wilson, Garrison Neill and Emily Hutcheson-Brown share how they tapped the men’s market to establish both barbershop enterprises and successful in-salon grooming businesses.

Moderator: Steve Reiss, Modern Salon/Salon Today

Panelists: Paul Wilson/Art + Science, Garrison Neill/Parker Barber, Emily Hutcheson-Brown/V's Barbershop


Medlock Auditorium

11:05 AM - 11:50 AM

Top executives from Chatters, Mario Tricoci and Eveline Charles reveal the systems and strategies necessary for ensuring consistency in a multi-unit salon operation.

Moderator: Valorie Tate/ISBN

Presenters: Jason Volk/Chatters; Larry Silvestri/Mario Tricoci; Eveline Charles & Lina Heath/EvelineCharles


Hunnicutt Ballroom

11:05 AM - 11:50 AM

Stop in for this hands-on session that will help owners understand their own data to identify trends, hone in on opportunities and create their strategic direction.

Moderator: Clayton Nedza & Team/Zeezor


11:55 AM - 1:15 PM

Sponsored by

Peachtree Corners/Norcross & Latitude 33

1:20 PM - 2:05 PM

Founder & CEO Shane Price from Green Circle Salons and a Panel of Salon Owners incorporating the Green Circle principles discuss how to develop an ecological plan makes great business sense.

Moderator: Shane Price/Green Circle Salons

Panelists:  Terry McKee/Nuovo, Bill Moreland/Suki's, Scott Missad/Gene Juarez Salons & Spas

Hunnicutt Ballroom

1:20 PM - 2:05 PM

Led by Karen Gordon, a panel of top owners and industry insider discuss the rapidly growing opportunities and rewards available for professionals getting involved in hair loss and extensions.

Moderator: Karen Gordon/J Gordon Salon

Panelists: Sheila Wilson/Master Design Salon and The Wellness Studio; Maggie DiFalco/Maggie The Salon; Steve Reiss/Modern Salon, Salon Today

Medlock Auditorium

1:20 PM - 2:05 PM

Stop in for this hands-on session that will help owners understand their own data to identify trends, hone in on opportunities and create their strategic direction.

Moderator: Clayton Nedza & Team


2:10 PM - 2:55 PM

Ginny Eramo and the leadership team from Interlocks walk owners through the building blocks or a successful marketing campaign and lead a workshop for developing your own marketing playbook.

Facilitator: Ginny Eramo + Amy Pirro/NTERLOCKS Team

Hunnicutt Ballroom

2:10 PM - 2:55 PM

In a session specifically designed for manufacturers and suppliers, leading salon owners detail today’s retail challenges and what they need from their suppliers to be successful.

Moderator: Bonnie Bonadeo/The Beauty Agent Network

Panelists: Jeff South/Salon Intrigue; Stephen Posta/Dyer & Posta Salon; Amanda Hair/Bob Steele Salons

Medlock Auditorium

2:10 PM - 2:55 PM

Stop in for this hands-on session that will help owners understand their own data to identify trends, hone in on opportunities and create their strategic direction.

Moderator: Clayton Nedza & Team


3:00 PM - 3:45 PM

Top industry coaches and consultants detail how they work with salon owner clients to help them understand data, develop growth strategies, measure success and drive financial performance, including what you should look for in a coach and how to hold them accountable.

Moderator: Stacey Soble/Salon Today

Panelists: Leon Alexander/Eurisko Design; Lauren Gartland/Inspiring Champions; Michael Yost/Strategies; April McDaniel, CPA, CRSP/Kopsa Otte CPAs


Hunnicutt Ballroom

3:50 PM - 4:10 PM

Developing your Data-Driven Salon Summit Action Plan.

Presenter: Steve Reiss/Modern Salon

Hunnicutt Ballroom

4:15 PM - 5:15 PM

We’ll explore how you can take advantage of data and technology to drive the profitability of your color business and understand…

  • How much color is being used for each of your color applications?
  • What are the top color applications each of your colorists use?
  • Are you ordering the color you need?
  • How much of your color is being wasted?

Hosted by SureTint Technologies

Hunnicutt Ballroom

5:30 PM - 10:00 PM

Join us for a special evening with industry friends at a special VIP Party at the Minerva Beauty Showroom. They’ll provide dinner and drinks including food trucks, margaritas, wine, a cigar bar and special presentations by salon industry celebrity guests. Check out what's in store here!

Roundtrip transportation will be provided for Data-Driven Salon Summit attendees. It is recommended you indicate you are going as part of your Data-Driven Salon Summit registration.

All registered VIP Party guests will receive a recently launched Minerva BI-5000 Professional Italian Blow Dryer and a chance to win other special prizes.

(no additional charge to attend this Party)

Bus Information:

First Bus Loads at 5:15pm (first departure 5:30pm); then 5:45pm, final departure 6:00pm 

Second Departure: 5:45pm

Last Departure: 6:00pm

Return information to be announced.

Party Location:   390 Jim Daws Road, Monroe, GA

Tuesday, May 22, 2018

9:00 AM - 11:00 AM

Hosted by Smarter LifeStyle Network

Wrap up your Data-Driven Salon Event with a Q&A session with professional beauty industry veteran and icon Pat Parenty while enjoying a big southern breakfast. RSVP early to have your own questions added to the morning's agenda.

For his dedication to the professional beauty industry, Parenty was awarded the 2014 Legend Award from the International Salon/Spa Business Network. In his acceptance speech, he echoed one of the driving forces of his work to “allow all salon professionals to earn a better living and live a better life.”

Parenty will discuss how salons can increase the bottom line by creating an engaging and customized client experience while also putting data to work within the salon setting to help salon owners make better, more informed decisions.

Breakfast Includes:


Premium Vodka with Spicy Bloody Mary Mix

Brut Champagne with Freshly Squeezed Orange Juice


Assorted Fresh Tropical Juices, Fresh Sliced Seasonal Fruit, Crispy Bacon & Ham, Southern-Style Biscuits & Gravy, Cheese Grits, Scrambled Eggs with Cheddar Cheese and Assorted Fresh Baked Breakfast Breads, Muffins, Croissants, & Danishes with Butter & Fruit Preserves


9:00 AM - 1:00 PM

ZeeZor User Group and Q&A Session


10:30 AM - 1:00 PM

Kopsa Otte worked with hundreds of salon owners in over 40 states and is recognized as a leading tax and accounting firm for salons and spas.  Attending this half day program, you will learn:

  • All about the New Tax law and steps that need to be taking immediately to take advantages of the changes.
  • Ten write off’s that many salon owners miss.
  • Are you in the right form of business?
  • Five steps to “audit proof” your salon.
  • The three most important numbers on your financial statements that determine profit.
  • How to simply calculate your breakeven point.
  • Three common traits that all the successful salons we work with have.
  • Is succession in your future?  Now is the time to start the planning process.

Attendees of the class will also receive:

  • One hour of free telephone/internet tax consultation
  • A Free worksheet comparing your numbers to industry averages
  • A Free Breakeven worksheet
  • A Free Business Succession Checklist for Salons and Spa’s

Kopsa Otte CPA's & Advisors


News & Updates

img Wrap Party Hosted by Minerva

The Data Driven Salon Summit Wrap Party by Minerva you won't want to miss!

img Come Early, Stay Late!

Saturday night through Tuesday lunch - Parties, Prizes, Dinners & Networking!

img Advanced Education

Stay until Tuesday! After the main program ends, get bonus content from consultants.

img Bring Your Team & Save!

Space is limited, so register now! Bring your team and save with group discounts.

Contact Us:

(800) 576-8788


Phorest Salon Software suretint
KAO Goldwell LEVEL Minerva Smarter LifeStyle Network REF Hair Care USA
AVEDA ERGO STYLING TOOLS keune Millennium mindbody presence al Prose Rosy Salon Software / SalonInteractive SalonBiz SalonCloud Spec textel Tippy Vish
Cosmetologist Chicago Green Circle Salons intercoiffure IBSN PBA
Industry Consultants
Bonnie Bonadeo Eurisko Design Inspiring Champions, Inc. Kopsa Otte CPA Strategies
Presented By
Salon Today Modern Salon ZeeZor


Arsalan Hafezi

“This was an amazing event for salons and spas of all sizes. The wealth of knowledge and level of experience that existed in the room was unbelievable and all of the owners were so humble. We are planning to bring more leaders from our team."

-Arsalan Hafezi, President, Modern Salon and Spa, Charlotte, NC

"A chance to see how some of the "big boys" do it with real world, with actionable examples of things you can implement in your salon to drive bottom line results and have a positive impact on culture. Go, you won't regret it."

-Keith Williams, President, Keith Kristofer Salon, Austin, TX

Denise Gualdoni

“I went with the expectation that we would be working on graphs and pie charts and business building. WOW! I was surprised that there was so much valuable information - real tangible information that I could put into place.”

-Denise Gualdoni, Owner, Maryville, IL

Denise Deering

“I had the most amazing experiences at this conference. The interactions with other professionals was amazing and I learned so much!”

-Denise Deering, Colorist, Juut, Palo Alto, CA

“Data-Driven Salon was so jammed packed with great, new information that is so beneficial to our business. I left with concrete ideas of little steps I can take to move things slowly as to not overwhelm anyone, but fast enough to grow my company!"

-Tami Sprintz-Hall, Owner, Escape Day Spa+Salon, Nashville, TN

David Garcia

"I went to the event thinking I would find the reason I can't hire reliable staff. I discovered I needed to change and correct some of my own deficiencies and make some improvements. A better me will reflect in a better salon experience."

-David Garcia, Owner/Manager, Starlight Hair Salon, Horschton, GA

Matthew Khodayari

“DDS 2017 was an amazing two days filled with AHA's and WOW's! Looking forward to DDS 2018!”

-Matthew Khodayari, Owner, Aria Salons, Alpharetta, GA

“Connecting with so many leaders in the beauty industry really inspires positive change.”

-Cari Shannon, Brand Marketing Director, Mango Salon, Richmond, VA

Candy Shaw

“Knowledge is power and there was a room full of it at the Data-Driven Salon event in Atlanta. The moment you think you know it all you will become yesterday's news! Data Driven Salon was full of exciting new ways to look at your business."

-Candy Shaw, Founder and Creator of Sunlights Balayage, Jamison Shaw Hairdressers/Sunlights Balayage, Atlanta, GA

Karie Bennett

The Data-Driven Salon event presented the best parts of every business conference I've been to. There was nothing I was left wishing for. From the amazing speaker lineup to the networking opportunities to the vendor mix - they thought of everything.

-Karie Bennett, Founder and Master Artist, Atelier Salons, San Jose, CA

Jackie Buckler

“WOW! That pretty much sums it up! The amazing industry leaders that presented and their willingness to share was amazing. I took away so much, If I had to choose just one thing, I would say 'INSPIRATION'. I feel re-motivated to raise the bar.”

-Jackie Buckler, Co-owner, The Hair Company, MD

“It is the best business event that I ever attended. The information was something you could use, the networking was as good as the speakers, and everyone wanted to help you.”

-Marcus Allen, Global VP, Refinery, London, UK

Janet West

“We brought our entire Salon Jaylee Managing Partnership team to the conference, and all twelve of us left with valuable information we can implement into our existing systems to help grow our Salons. We are all looking forward the 2018 Conference!"

-Janet West, President, Salon Jaylee, The Villages, FL

“Whatever it takes, get your hands on the information shared at DDS. Game changing insights.”

-Sam Brocato, Owner, Sam Brocato Companies, New York, NY