May 20 - 21: Education & Exhibits; May 22: Advanced Education

2018 Schedule

In this year's agenda, we’ll be engaging the industry’s top owners and managers through presentations, discussions and hands-on workshops identifying real-world approaches and solutions.

For travel planning purposes, please note that the main program starts at 9:30am on Sunday, May 20 and concludes at 4:00pm on Monday, May 21. We are also offering Advanced Education on Tuesday morning, May 22.


Last updated: March 23, 2018

Friday, March 23, 2018

8:32 AM - 8:32 AM

ZeeZor User Group and Q&A Session

Saturday, May 19, 2018

5:30 PM - 8:00 PM

Keune is hosting their Keune Advanced Academy hospitality evening - all Data-Driven Salon Attendees are welcome to attend - free of charge! 

Location: 3344 Peachtree Road #200, Atlanat (Buckhead), GA  30326


Sunday, May 20, 2018

8:00 AM - 7:00 PM


Badge Pick-Up & Interactive things to do

9:30 AM - 9:50 AM

Our Objectives, lessons learned from last year and what can owners get out of this year's event 

Emcee:  Scott Buchanan/Scott J Salons

Co-Presenter: Steve Reiss, Modern Salon / Salon Today

Hunnicutt A, B, E

9:55 AM - 10:40 AM

For small business entrepreneurs like salon owners, data is rapidly leveling the playing field, allowing them to compete with big business like never before. Keynote Speaker Dr. Benn Konsynski, professor of information systems and operations management at Emory University will show you how your digital twin can help you collect and act on data in real time, allowing you to grow your salon business faster and with consistency.

Introduction: Stacey Soble, Salon Today

Featured Speaker: Dr. Benn Konsynski, Emory University

Hunnicutt A, B, E

10:45 AM - 11:15 AM

The best way to fuel your growth is to identify your salon’s strengths and weaknesses. Leveraging data from the 2018 Salon Today 200 and ZeeZor users, Stacey Soble and Chris Nedza establish a series of salon business benchmarks, showing you how your operations stack up against other leading salons in the industry and opening you up to a world of new opportunity.

Presenters: Chris Nedza, ZeeZor; Stacey Soble, Salon Today

Hunnicutt A, B, E

11:20 AM - 12:10 PM

In an interactive panel, salon owners using several different software management systems, compare and contrast the key data points they derive from their software, how they use the data to drive staff behavior and market their products and services, and the must-haves in any POS system.

Moderator: Saul Waizer/Green Room Salon

Panelists: Salon Owners TBD

Hunnicutt A, B, E

12:15 PM - 1:00 PM

Peachtree Corners/Norcross & Latitude 33

2:05 PM - 2:50 PM

Owner/Manager dynamic duos from Van Michael Salons, Salon Visage Group and Gadabout SalonSpas share strategies for recruiting, training and retaining talented managers, how they divvy up the managerial responsibilities, and how they use data to drive growth, measure success and keep each other accountable.

Moderator: Scott Buchanan

Panel: Owners and their GM’s – Van Council / Susan Dykstra; Belinda Gambuzza / Monty Howard; Frank Westerbeke / Megan Jasper


Hunnicutt A, B, E

2:55 PM - 3:40 PM

Neatbeat’s Heather Yurko moderates an interactive panel on salon culture, including leaders from Blo, Salon 124 and Lunatic Fringe, who will share diverse strategies on leveraging data to build strong salon cultures that attract clients and retain employees.

Moderator: Heather Yurko, Neatbeat

Panelists: Bryan Nunes/BLO, Jenner Feroah & TBD/ Lunatic Fringe, Brian Perdue / Salon 124 Group

Hunnicutt A, B, E

3:40 PM - 4:00 PM


4:05 PM - 4:50 PM

Experts and top salon owners discuss the finances and realities of rental, working through a walkout and understanding what today’s young stylists are looking for when searching for and deciding to stay with a salon.  We’ll also explore how to use data to retain top talent and different strategies for maintaining a strong business in the era of salon suites.

Presenter / Moderator: Pat Neville

Panelists:  Stephanie Jackson, Oliver Steinnagle, Graham Walt

Hunnicutt A, B, E

4:55 PM - 5:45 PM

Advisory panel share their ah-ha moment from the day

Moderator: Taelor Pleas

Z Awards / Salon of the Year Video / Find Clayton a Wife Project, etc.

Clayton Nedza, ZeeZor

Stacey Soble, Salon Today

Closing: Scott Buchanan

Hunnicutt A, B, E

5:50 PM - 7:00 PM

Peachtree Corners/Norcross

7:00 PM - 9:00 PM

Offsite Dinner - details coming soon!

Monday, May 21, 2018

7:30 AM - 1:00 PM


7:45 AM - 8:45 AM

Peachtree Corners/Norcross & Latitude 33

8:45 AM - 9:30 AM

Through a powerful keynote, Relationship Guru Dr. David Anderson of Impacting People leads a session on using ‘Self Talk’ strengthen your relationship with your team members and inspire employees to follow through on salon best practices.

Introduction: Amanda Hair

Keynote Speaker: Dr. David Anderson, Impacting People

Hunnicutt A, B, E

9:35 AM - 10:10 AM

Presenter: Scott Missad / Gene Juarez Salons & Spas

Hunnicutt A, B, E

10:15 AM - 10:40 AM

Gene Juarez’s Scott Missad and Modern Salon Media’s Steve Reiss share key insight from a landmark retail study sponsored by ISBN, revealing specific strategies for building a strong retail business.  Following the research, leading salon owners discuss how data drives their retail strategies.

Presenters: Scott Missad/Gene Juarez Salons & Spas, Steve Reiss/Modern Salon


Hunnicutt A, B, E

10:40 AM - 11:00 AM


11:05 AM - 11:50 AM

For several years now, grooming has proven to be the hottest growth area in professional beauty. Several successful owners Paul Wilson, Chuck Penzone and Garrison Neill share how they tapped the men’s market to establish both barbershop enterprises and successful in-salon grooming businesses.

Moderator: Dan McNamee

Panelists: Paul Wilson/Art + Science, Garrison Neill/Parker Barber, Chuck Penzone/Royal Rhino


Hunnicutt A, B, E

11:05 AM - 11:50 AM

Top executives from Chatters, Mario Tricoci, Eveline Charles and Lunatic Fringe reveal the systems and strategies necessary for ensuring consistency in a multi-unit salon operation.

Moderator: Valorie Tate, ISBN

Presenters: Jason Volk/Chatters; Larry Silvestri/Mario Tricoci; Eveline Charles/EvelineCharles


Medlock Auditorium

11:05 AM - 11:50 AM

Stop in for this hands-on session that will help owners understand their own data to identify trends, hone in on opportunities and create their strategic direction.

Moderator: Clayton Nedza & Team

Hunnicutt C,D

11:55 AM - 1:15 PM

Peachtree Corners/Norcross & Latitude 33

1:20 PM - 2:05 PM

Experts and salon owners from Green Circle Salons show you how developing an ecological plan makes great business sense.

Moderator: Shane Price/Green Circle Salons

Panelists:  Salon Owners 

Hunnicutt A, B, E

1:20 PM - 2:05 PM

Led by Karen Gordon, a panel of top owners discuss the rapidly growing opportunities and rewards available for professionals getting involved in hair loss and extensions.

Moderator: Karen Gordon / J Gordon Salon

Panelists: TBD

Medlock Auditorium

1:20 PM - 2:05 PM

Stop in for this hands-on session that will help owners understand their own data to identify trends, hone in on opportunities and create their strategic direction.

Moderator: Clayton Nedza & Team

2:10 PM - 2:55 PM

Ginny Eramo and the leadership team from Interlocks walk owners through the building blocks or a successful marketing campaign and lead a workshop for developing your own marketing playbook.

Facilitator: Ginny Eramo

Hunnicutt A, B, E

2:10 PM - 2:55 PM

In a session specifically designed for manufacturers and suppliers, leading salon owners detail today’s retail challenges and what they need from their suppliers to be successful.

Moderator: Bonnie Bonadeo / The Beauty Agents

Panelists: Jeff South/Salon Intrigue, and other top salon owners TBD

Medlock Auditorium

2:10 PM - 2:55 PM

Stop in for this hands-on session that will help owners understand their own data to identify trends, hone in on opportunities and create their strategic direction.

Moderator: Clayton Nedza & Team

Hunnicutt C,D

3:00 PM - 3:45 PM

Top industry coaches and consultants detail how they work with salon owner clients to help them understand data, develop growth strategies, measure success and drive financial performance, including what you should look for in a coach and how to hold them accountable.

Moderator: Stacey Soble, Salon Today

Panelists: Neil Ducoff, Leon Alexander, Lauren Gartland


Hunnicutt A, B, E

3:50 PM - 4:10 PM

Stacking up and your action plan

Presenter: Steve Reiss, Modern Salon

Hunnicutt A, B, E

4:15 PM - 5:15 PM

Hosted by SureTint

Hunnicutt A, B, E

5:30 PM - 8:30 PM

Data-Driven Salon Wrap Party – hosted by Minerva

Food trucks, margaritas, cigar bar, VIP Warehouse Party & Presentations by Industry Celebrity Guests

Buses leave at 5:30 PM (no additional charge to attend this Party)

Tuesday, May 22, 2018

9:00 AM - 1:00 PM

Larry Kopsa - How Salons Can Take Advantage of the New Tax Laws


9:00 AM - 1:00 PM

Have Breakfast with Pat Parenty and discuss how technology is impacting the Salon industry 

Hosted by GenOne Media Group

News and Updates

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Register by April 27 & Save $100!

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See last year's photo gallery.

Contact Us:

(800) 576-8788


Denise Gualdoni

“I went with the expectation that we would be working on graphs and pie charts and business building. WOW! I was surprised that there was so much valuable information - real tangible information that I could put into place.”

-Denise Gualdoni, Owner, Maryville, IL

“Data-Driven Salon was so jammed packed with great, new information that is so beneficial to our business. I left with concrete ideas of little steps I can take to move things slowly as to not overwhelm anyone, but fast enough to grow my company!"

-Tami Sprintz-Hall, Owner, Escape Day Spa+Salon, Nashville, TN

Karie Bennett

The Data-Driven Salon event presented the best parts of every business conference I've been to. There was nothing I was left wishing for. From the amazing speaker lineup to the networking opportunities to the vendor mix - they thought of everything.

-Karie Bennett, Founder and Master Artist, Atelier Salons, San Jose, CA

Janet West

“We brought our entire Salon Jaylee Managing Partnership team to the conference, and all twelve of us left with valuable information we can implement into our existing systems to help grow our Salons. We are all looking forward the 2018 Conference!"

-Janet West, President, Salon Jaylee, The Villages, FL

Denise Deering

“I had the most amazing experiences at this conference. The interactions with other professionals was amazing and I learned so much!”

-Denise Deering, Colorist, Juut, Palo Alto, CA

"A chance to see how some of the "big boys" do it with real world, with actionable examples of things you can implement in your salon to drive bottom line results and have a positive impact on culture. Go, you won't regret it."

-Keith Williams, President, Keith Kristofer Salon, Austin, TX

Arsalan Hafezi

“This was an amazing event for salons and spas of all sizes. The wealth of knowledge and level of experience that existed in the room was unbelievable and all of the owners were so humble. We are planning to bring more leaders from our team."

-Arsalan Hafezi, President, Modern Salon and Spa, Charlotte, NC

“Whatever it takes, get your hands on the information shared at DDS. Game changing insights.”

-Sam Brocato, Owner, Sam Brocato Companies, New York, NY

Matthew Khodayari

“DDS 2017 was an amazing two days filled with AHA's and WOW's! Looking forward to DDS 2018!”

-Matthew Khodayari, Owner, Aria Salons, Alpharetta, GA

“Connecting with so many leaders in the beauty industry really inspires positive change.”

-Cari Shannon, Brand Marketing Director, Mango Salon, Richmond, VA

David Garcia

"I went to the event thinking I would find the reason I can't hire reliable staff. I discovered I needed to change and correct some of my own deficiencies and make some improvements. A better me will reflect in a better salon experience."

-David Garcia, Owner/Manager, Starlight Hair Salon, Horschton, GA

Jackie Buckler

“WOW! That pretty much sums it up! The amazing industry leaders that presented and their willingness to share was amazing. I took away so much, If I had to choose just one thing, I would say 'INSPIRATION'. I feel re-motivated to raise the bar.”

-Jackie Buckler, Co-owner, The Hair Company, MD

“It is the best business event that I ever attended. The information was something you could use, the networking was as good as the speakers, and everyone wanted to help you.”

-Marcus Allen, Global VP, Refinery, London, UK

Candy Shaw

“Knowledge is power and there was a room full of it at the Data-Driven Salon event in Atlanta. The moment you think you know it all you will become yesterday's news! Data Driven Salon was full of exciting new ways to look at your business."

-Candy Shaw, Founder and Creator of Sunlights Balayage, Jamison Shaw Hairdressers/Sunlights Balayage, Atlanta, GA