Learn how to leverage your data to GROW your business.

Data-Driven Salon Summit is a deep-dive into the metrics of salon, spa, and barbershop success. With content based in the five key metrics:

1. SGP (Percent of Service Guests Purchasing Retail)
2. Productivity
3. Average Ticket
4. Guest Retention
5. Guest Count

As part of the Summit, you will take full advantage of the data resources of SALON TODAY to see how you “stack up” against the most successful salons. Related to this we will provide benchmarks and best practices – from the industry’s leading salon owners and experts – to help you drive improvement in a range of areas including retail and service sales, engagement, marketing and retention. We’ll look at the role of technology in today’s salon, and how different salons are using data, software, and online and social activities to drive their business.

Based on what we are hearing from our audience, topics we are exploring include:

• Salon Culture and Staff Retention
• Team Engagement to Prevent Quiet-Quitting
• Boosting Client Retention, Frequency and Add-Ons
• Strengthening Leadership Skills
• Creating a Marketable Client Experience
• Dealing with Supply Chain Issues
• Fresh Marketing Approaches
• Memberships & Securing Predictable Income
• Owners’ Favorite KPIs and Unique Strategies for Driving Them
• Digital Tools That Streamline the Business

This will be a peer-driven, hands-on experience, bringing together top salon owners and managers – all committed to success – in a facilitated and structured environment where they can better learn how to put their data and salon technology to work.

Additionally, the Data-Driven Summit will host the SALON TODAY 200 Celebration Dinner, to celebrate excellence in salon leadership and management.

This landmark salon business competition names and celebrates 200 salons each year for excellence in leadership and management, establishes important benchmarks and creates a forum where owners can share best practices and successful ideas.

This exclusive party honors the best of the best. In addition to the awards program, SALON TODAY selects six, special excellence awards in leadership, customer service, team culture, philanthropy, business innovation and education.