Ronnie Appel is the Creative Strategist of Aura Salonware.  For Salons, by salons, Aura is an all-in-one salon operations software that thinks like a salon to modernize and automate the total salon experience for management, team, and guests. Data-driven and cloud-based, Aura helps salons book smarter, market better and get paid faster. Ronnie has dedicated the past 20+ years to various creative roles in the professional beauty industry.  He is very passionate about inspiring salons owners to cut costs and grow profits with technology.  Ronnie is also a member of the Aveda North American Artistic team and educates artists across North American with cutting-edge hair cutting techniques.