April 23-24, 2023 | Grand Hyatt Nashville, TN
Matthew Schmoker is president of SPEC—the Salon Professional Education Company. Matthew has dedicated his career to higher education for more than 26 years as an award-winning enrollment management and student retention expert, education, school executive, school owner and acclaimed keynote. Matt's ability to inspire and develop others for success comes from his unparalleled experience in admissions, student retention, leadership and motivating performance. Matt fully understands the challenges and rewards of today's industry, and has developed an incredible track-record for helping schools grow by exceeding enrollment and student retention goals. With an unmatched ability for developing institutions to surpass expectations, he has continued committing his expertise to supporting more schools in maximizing their potential.