Lance Courtney is a renowned keynote speaker, author, and international business trainer who has helped tens of thousands of salon industry leaders gain new levels of personal and professional success. Being one of the only 1200 Certified Dream Coaches© in the world, Lance features an extensive 30 year background involving the intricacies of business development, service/sales funnel optimization, and client retention, and enjoys leveraging that 360-degree history to ensure salon professionals gain the fundamental knowledge to spearhead sustainable growth objectives. Over the last three decades, Lance has been featured in many publications like Salon Today, Modern Salon, Beauty Launchpad and has been highlighted in Winn Claybaugh's Interview with the Masters and Tina Black's Mastermind series.

As a professional fueled by mission-based excellence, nothing makes Lance happier than being able to help salon professionals capitalize on their strengths, translate dreams into realities, and unlock the empowering life/business futures they desire. This, in conjunction with his fun-loving energy, witty nature and reputation for accentuating the entire salon experience across six different countries, is what will give you the tools and confidence that you will not just transition from good to great, but position you to thrive. He has appeared on Winn Claybaugh’s Interview with the Masters and is also a featured author in the book, “Lessons From Empowering Leaders” by Dr. Ed Poole of Morgan James Publishing, Inc.

Lance is an expert in the field of sales, personal development and designing world-class customer experiences through his Top Gun Front Desk courses. He has worked with several of the top orgnizations in the industry such L'ORÉAL Professional, Aveda, Regis, Kerastase, Wella, Modern Salon and many more, while empowering thousands of industry professionals in over six countries on how to “earn more, learn more and live a more abundant life” by dramatically increasing service and retail sales, retaining clients and boosting record profits while having FUN and accomplishing their life’s greatest dreams and goals.