Breakout Workshops

May 16
11:30 AM - 12:00 PM

Matthew MacLeod
Inovshop USA

Lucas Renfroe

Attend any one of the following 3 breakout workshops: 

From Stylist to Digital Visionaire

Room: Mainstage
Speaker: Leilani Macedo, Charles Brown
Elevate your salon business and sylists with a revolutionary digital hair color studio, customizable color palette, pay-after dispense inventory and data-driven technology. Learn about an empowering new technology that takes your salon and stylists to a whole new level of professionalism. Learn how to be in complete control of always-available hair color inventory that you use, and then pay for. Technology that gives you the information you need to control color waste and improve your profits. Technology that unlocks your stylists’ creativity and give them powerful tools to improve the satisfaction and lifetime value of your guests. Data is knowledge, and knowledge is empowering.

How a Digital Infusion Can Transform Your Salon

Room: Bredesen
Speaker: Matthew MacLeod
Digital transformation is the big industry buzzword for 2022. Let’s talk about what that means for you business and how salons are meeting their goals by using technology. Find out how going digital improves your guest experience while also providing a strong ROI for your salon. Don’t miss this session since we will be sharing industry information on how to accomplish this goal on any budget.

Digital Marketing KPIs: What to Track and How

Room: Ryman 1
Speaker: Lucas Renfroe
If you don't know your numbers, you don't know your business... but do you know your digital marketing numbers? Lucas Renfroe will discuss the digital marketing KPIs you should be tracking and the tools to track them. This will give you definitive data to know if your marketing campaigns are working or not!