2:45 PM - 3:15 PM
Nearly every business is striving to bounce back from last year, and adopting strong marketing strategies to ensure loyalty and continued business in your community is critical. But it can often be challenging to figure out if your salon is marketing toward the right audience, of if your campaigns are striking the right chord to translate into sales. The answer: Studying your marketing data and investing in the right tactics to reach your audience. DaySmart's Andrea Miller will show you how to sucessfully maintaining a customer connection through marketing campaigns to the commuity. You'll understand the important analytics that help you gauge a marketing campaign's success and the quetions you need to assess for the next campaign. In addition, you'll learn how to leverage marketing tactics you've never tried.