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Leveraging a Service Specialty to Drive Profits

September 12
11:45 AM - 12:15 PM

Liz and Jess Arrindell
Luscious & Co.

Mastering a specialty and marketing on your expertise can create a point of differentiation from your competition and help you grow your profit margins.  That's exactly what this salon owner and team have done as they work to normalize extensions in their market and help thousands with beautiful results.  In this session, the owner of an extensions-focused salon will share sales data on the value of an extension service versus a cut-and-color services, and show how specialization locks in client loyalty and make future sales more predictable and reliable.