2:30 PM - 3:00 PM
A lot goes into building and earning customer loyalty—from the quality of service and personal relationships to location and convenience—and it can be hard for business owners to know how to excel in each of these aspects. DaySmart’s CEO Jeff Dickerson explores the findings of their 2020 survey, which dives deep into what consumers prioritize when deciding on (and staying with) their "go-to" salon.
October 19 | 3:00 PM - 3:30 PM (ET)
While a new client is silver, a retained one is gold. Salon Owners and Stylists Jeannette Stagg and Carleen Sanchez share strategies for prebooking, boosting loyalty and maintaining a connection with clients, even between appointments.