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Owner’s Forum: The Teacher is Always In (Session 1 of 3)

October 19
2:00 PM - 2:30 PM

Anna Walt
Design 1 Salon Spa, Grand Rapids, MI

With five busy salons in Grand Rapids, Michigan, master stylist Anna Walt pioneered a video education series to compliment the salon’s live education that is helping the salon maintain consistent service across all locations. She’ll share what that process has taught her and how it’s engaging the salon group’s team on a higher level.

Cracking the Code to Customer Loyalty (Session 2 of 3)

October 19 | 2:30 PM - 3:00 PM (ET)

Jeff Dickerson
DaySmart Software

A lot goes into building and earning customer loyalty—from the quality of service and personal relationships to location and convenience—and it can be hard for business owners to know how to excel in each of these aspects. DaySmart’s CEO Jeff Dickerson explores the findings of their 2020 survey, which dives deep into what consumers prioritize when deciding on (and staying with) their "go-to" salon.

Metric Presentation: Client Retention—Know How to Hold Them (Session 3 of 3)

October 19 | 3:00 PM - 3:30 PM (ET)

Jeannette Stagg
Katy Mobile Studio (KMS)

Carleen Sanchez
Carleen Sanchez Hair Design

While a new client is silver, a retained one is gold. Salon Owners and Stylists Jeannette Stagg and Carleen Sanchez share strategies for prebooking, boosting loyalty and maintaining a connection with clients, even between appointments.