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Owner’s Forum: Pricing for Profits (Session 1 of 3)

October 12
1:00 PM - 2:00 PM

Allyson King
Hair & Co BKLYN, NY

Shannon King
Hair & Co BKLYN, NY

Let’s face it, re-opening was a challenge, and it was and continues to be expensive. A $5 price increase, while helpful, may not be as meaningful as you hoped. This session will identify the gap you have to close and look at the strategies beyond a price increase to ensure salons have a plan, know where their money goes and are on a path to rebuild their wealth. Be confident to profitably Raise Your Prices with clarity and purpose. Allyson and Shannon King, founders of Beauty 360 Consulting and owners of Hair + Co. BKLYN in New York, will answer when, how and why to raise prices with a new profitable twist. It’s a new start, not a re-start. Think differently.

Metrics that Will Double Your Color Profits (Session 2 of 3)

October 12 | 3:00 PM - 3:30 PM (ET)

Wonder where your color business ranks in profitability? Vish Co-Founder and CEO Joshua Howard will walk you through industry benchmarks for pricing your color services, underlying profit margins across different service categories and strategies for forecasting your supply using metrics that can end the guesswork and drive stronger revenue from your color services.

Metric Presentation: Average Ticket—Ringing Up Higher Sales (Session 3 of 3)

October 12 | 3:30 PM - 4:00 PM (ET)

Jason Facio
Elements Salon

When your team has a culture of upselling clients on services and products, you’re leading them to work smarter, not harder. A metric leader in average ticket will discuss the strategies they employee to ring up higher sales from each guest—from creating a game plan during the consultation to suggestive selling upgraded services to sending clients home with the products they need to maintain their new style.