October 05 | 11:00 AM - 12:00 PM
With the number of cosmetology schools and graduates on the decline while salon suites are offering stylists attractive packages, recruiting and retaining talent is one of the biggest challenges for today’s salon owners. Today’s successful recruiters are leveraging out-of-the-box strategies and tapping into new technology to reach today’s beauty prospects. In this session moderated by Stefanie Jackson of Canvas Salon + Skin Bar, Ginger Bay’s Laura Ortmann shares how she’s reaching cosmetology students through Instagram and making recruitment a part of managerial accountability; Chris Sulimay discusses the podcast and video series that makes Salon 124 a magnet for new recruits; and Bella Style Salon’s Jen Baudier details the clubs, celebrations and retreats that drive staff retention.
Bella Style Salon
Ginger Bay Salon and Spa, St. Louis, MO
Salon 124, Atlanta, GA
Canvas Salon + Skin Bar, Columbus, OH