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Bench For Success! How to Use Salon Benchmarking to Propel Your Business (Session 2 of 3)

September 28
1:30 PM - 2:00 PM

Britni Volkman
Phorest Salon Software

Join Phorest Salon Software’s Britni Volkman as she shares data-driven insights into your salon’s most valuable success metrics. With benchmarks for each measurable salon performance indicator, we will be looking at how to find out how you compare with other salons, what data-driven actions you can take and the tools you need to boost your position above your competitors.

This session will be part of a continuous 1hr30min webinar, with this topic being discussed at the time listed above.


Your Phorest Resource Center

Check out the excellent tools mentioned in this session here!

Owner’s Forum: Rejuvenating Your Brand (Session 1 of 3)

September 28 | 2:00 PM - 2:30 PM (ET)

Debra Penzone
PENZONE Salons + Spas, Columbus, OH

Debra Penzone shows you how she’s rejuvenated the salon’s 50+ year-old brand, how it’s reaching new client demographics and how that has led to a case study in the book, Titanic Epidemic.

This session will be part of a continuous 1hr30min webinar, with this topic being discussed at the time listed above.

Metric Presentation: Percentage of Guests Purchasing Retail (Session 3 of 3)

September 28 | 3:00 PM - 3:30 PM (ET)

Coral Pleas
Cutting Loose Salons

Bonnie Conte
Avalon Salons and Spas

There’s always been strong correlation between a salon’s ability to retail to its guests and its profitability—and for 2020 retail is one area where owners can make up for lost service sales during shutdown. Salon Owners Bonnie Conte and Coral Pleas will share the strategies that keep a salon as the go-to product destination in their client’s eyes, continuously engage the team in the retail process and a healthy and achieve a healthy retail percentage with each guest ticket.

This session will be part of a continuous 1hr30min webinar, with this topic being discussed at the time listed above.


Your Phorest Resource Center

Check out the excellent tools mentioned in this session here!