May 19-20, 2019: Education & Exhibits // May 21, 2019: Advanced Education

2019 Advanced Education Coming Soon.

See the 2018 Advanced Education offerings below.

Last updated: March 23, 2018

Tuesday, May 22, 2018

9:00 AM - 11:00 AM

Hosted by Smarter LifeStyle Network

Wrap up your Data-Driven Salon Event with a Q&A session with professional beauty industry veteran and icon Pat Parenty while enjoying a big southern breakfast. RSVP early to have your own questions added to the morning's agenda.

For his dedication to the professional beauty industry, Parenty was awarded the 2014 Legend Award from the International Salon/Spa Business Network. In his acceptance speech, he echoed one of the driving forces of his work to “allow all salon professionals to earn a better living and live a better life.”

Parenty will discuss how salons can increase the bottom line by creating an engaging and customized client experience while also putting data to work within the salon setting to help salon owners make better, more informed decisions.

Breakfast Includes:


Premium Vodka with Spicy Bloody Mary Mix

Brut Champagne with Freshly Squeezed Orange Juice


Assorted Fresh Tropical Juices, Fresh Sliced Seasonal Fruit, Crispy Bacon & Ham, Southern-Style Biscuits & Gravy, Cheese Grits, Scrambled Eggs with Cheddar Cheese and Assorted Fresh Baked Breakfast Breads, Muffins, Croissants, & Danishes with Butter & Fruit Preserves


9:00 AM - 1:00 PM

ZeeZor User Group and Q&A Session


10:30 AM - 1:00 PM

Kopsa Otte worked with hundreds of salon owners in over 40 states and is recognized as a leading tax and accounting firm for salons and spas.  Attending this half day program, you will learn:

  • All about the New Tax law and steps that need to be taking immediately to take advantages of the changes.
  • Ten write off’s that many salon owners miss.
  • Are you in the right form of business?
  • Five steps to “audit proof” your salon.
  • The three most important numbers on your financial statements that determine profit.
  • How to simply calculate your breakeven point.
  • Three common traits that all the successful salons we work with have.
  • Is succession in your future?  Now is the time to start the planning process.

Attendees of the class will also receive:

  • One hour of free telephone/internet tax consultation
  • A Free worksheet comparing your numbers to industry averages
  • A Free Breakeven worksheet
  • A Free Business Succession Checklist for Salons and Spa’s

Kopsa Otte CPA's & Advisors


News & Updates

img Wrap Party Hosted by Minerva

The Data Driven Salon Summit Wrap Party by Minerva you won't want to miss!

img Come Early, Stay Late!

Saturday night through Tuesday lunch - Parties, Prizes, Dinners & Networking!

img Advanced Education

Stay until Tuesday! After the main program ends, get bonus content from consultants.

img Bring Your Team & Save!

Space is limited, so register now! Bring your team and save with group discounts.

Contact Us:

(800) 576-8788


Phorest Salon Software suretint
KAO Goldwell LEVEL Minerva Smarter LifeStyle Network REF Hair Care USA
AVEDA ERGO STYLING TOOLS keune Millennium mindbody presence al Prose Rosy Salon Software / SalonInteractive SalonBiz SalonCloud Spec textel Tippy Vish
Cosmetologist Chicago Green Circle Salons intercoiffure IBSN PBA
Industry Consultants
Bonnie Bonadeo Eurisko Design Inspiring Champions, Inc. Kopsa Otte CPA Strategies
Presented By
Salon Today Modern Salon ZeeZor


Denise Gualdoni

“I went with the expectation that we would be working on graphs and pie charts and business building. WOW! I was surprised that there was so much valuable information - real tangible information that I could put into place.”

-Denise Gualdoni, Owner, Maryville, IL

“Connecting with so many leaders in the beauty industry really inspires positive change.”

-Cari Shannon, Brand Marketing Director, Mango Salon, Richmond, VA

“It is the best business event that I ever attended. The information was something you could use, the networking was as good as the speakers, and everyone wanted to help you.”

-Marcus Allen, Global VP, Refinery, London, UK

Jackie Buckler

“WOW! That pretty much sums it up! The amazing industry leaders that presented and their willingness to share was amazing. I took away so much, If I had to choose just one thing, I would say 'INSPIRATION'. I feel re-motivated to raise the bar.”

-Jackie Buckler, Co-owner, The Hair Company, MD

David Garcia

"I went to the event thinking I would find the reason I can't hire reliable staff. I discovered I needed to change and correct some of my own deficiencies and make some improvements. A better me will reflect in a better salon experience."

-David Garcia, Owner/Manager, Starlight Hair Salon, Horschton, GA

Candy Shaw

“Knowledge is power and there was a room full of it at the Data-Driven Salon event in Atlanta. The moment you think you know it all you will become yesterday's news! Data Driven Salon was full of exciting new ways to look at your business."

-Candy Shaw, Founder and Creator of Sunlights Balayage, Jamison Shaw Hairdressers/Sunlights Balayage, Atlanta, GA

Matthew Khodayari

“DDS 2017 was an amazing two days filled with AHA's and WOW's! Looking forward to DDS 2018!”

-Matthew Khodayari, Owner, Aria Salons, Alpharetta, GA

Janet West

“We brought our entire Salon Jaylee Managing Partnership team to the conference, and all twelve of us left with valuable information we can implement into our existing systems to help grow our Salons. We are all looking forward the 2018 Conference!"

-Janet West, President, Salon Jaylee, The Villages, FL

"A chance to see how some of the "big boys" do it with real world, with actionable examples of things you can implement in your salon to drive bottom line results and have a positive impact on culture. Go, you won't regret it."

-Keith Williams, President, Keith Kristofer Salon, Austin, TX

Arsalan Hafezi

“This was an amazing event for salons and spas of all sizes. The wealth of knowledge and level of experience that existed in the room was unbelievable and all of the owners were so humble. We are planning to bring more leaders from our team."

-Arsalan Hafezi, President, Modern Salon and Spa, Charlotte, NC

“Data-Driven Salon was so jammed packed with great, new information that is so beneficial to our business. I left with concrete ideas of little steps I can take to move things slowly as to not overwhelm anyone, but fast enough to grow my company!"

-Tami Sprintz-Hall, Owner, Escape Day Spa+Salon, Nashville, TN

Denise Deering

“I had the most amazing experiences at this conference. The interactions with other professionals was amazing and I learned so much!”

-Denise Deering, Colorist, Juut, Palo Alto, CA

“Whatever it takes, get your hands on the information shared at DDS. Game changing insights.”

-Sam Brocato, Owner, Sam Brocato Companies, New York, NY

Karie Bennett

The Data-Driven Salon event presented the best parts of every business conference I've been to. There was nothing I was left wishing for. From the amazing speaker lineup to the networking opportunities to the vendor mix - they thought of everything.

-Karie Bennett, Founder and Master Artist, Atelier Salons, San Jose, CA