May 15-16, 2022 | Hilton Nashville Downtown | Nashville, TN

2022 Schedule

Here's the event schedule at-a-glance! Please check back often for updates. (subject to change).

Last updated: May 12, 2022

Schedule

Sunday, May 15, 2022

May 15
9:30 AM - 10:00 AM (ET)

Right People in the Right Seats: You’ve Got to Have Both!
Join Professional EOS Implementer Justin Cook as he teaches you how to use the Entrepreneurial Operating System to get crystal clear on what makes someone a great fit... more info

May 15
10:00 AM - 10:30 AM (ET)

KPI Power Metric: Client Count - How to Attract, Keep & Grow the Perfect Clients
The research is in! After six months of data mining and client interviews, Verna Wall and Rich Cullen know what today’s perfect client is looking for in your salon. We’re sharing our insights so you can... more info

May 15
10:50 AM - 11:30 AM (ET)

My Favorite Power Metric

May 15
11:30 AM - 12:00 PM (ET)

Breakout Workshops
Attend any one of the following 3 concurrent breakout workshops: more info

May 15
11:30 AM - 12:00 PM (ET)

Breakout Workshop - The Art of Client Engagement: How to Make your Marketing Work for You
The course would cover how a business’s marketing efforts effects clients at every stage in their customer journey and... more info

May 15
11:30 AM - 12:00 PM (ET)

Breakout Workshop - Believe It Before They See It- Tools to Get Your Team on Board with Increasing KPIs
Spending month after month reiterating the importance of reaching KPI benchmarks to your team? It's time to step back and take an overall look at how to present these goals to your team. In this workshop... more info

May 15
11:30 AM - 12:00 PM (ET)

Breakout Workshop - Your Burning Tax Questions Answered
Accounting is complicated at best, and it’s critical to have a knowledgeable source who is tracking the quickly shifting rules and regulations, not only giving you up-to-date advice, but warning signs about potential... more info

May 15
12:00 PM - 1:30 PM (ET)

LUNCH + Vendor Visits

May 15
1:30 PM - 2:10 PM (ET)

Pivot or Plummet: Five Key Adjustments to Position Your Salon for the Future
You can’t continue to run the salon the way you did two years ago and expect to maintain or grow. Recruiting, compensation, training, ongoing education, and client expectations are all changing. Now’s the time to... more info

May 15
2:10 PM - 2:40 PM (ET)

KPI Session: Productivity - Smarter, Not Harder: Navigating the New Realities of the Modern Workplace
Ready or not, the workforce as we know it is changing. Challenged by the pandemic to rethink their personal and professional lives, salon industry professionals are taking control of their destiny and reimagining what the employer-employee relationship should look like. Salon owners are left with two choices... more info

May 15
2:40 PM - 3:20 PM (ET)

Get Your Team Fighting Fit: Mentally and Emotionally
Are you and your team experiencing burnout? Success does not come without constant energy, mental clarity and emotional control. Many people fall short of their goals not for lack of desire or trying, but because they do not know how to manager their energy and mindset. Self-management is one of the most important skill sets... more info

May 15
3:20 PM - 3:50 PM (ET)

KPI Metric Session: Client Retention - Avoiding Setbacks: Make Sure Your Clients Come Back
Client loyalty is key to the success of any salon or spa. In fact, retaining clients can be more important than acquiring new clients. In this session... more info

May 15
4:00 PM - 4:40 PM (ET)

Panel: Your Business’s Vital Signs for Financial Health
We ALL want to live healthier lives. That same desire for health applies to your business. The question is... more info

May 15
4:40 PM - 6:00 PM (ET)

Networking Break/Change for Party
If you’re joining us for the SALON TODAY 200 Celebratory Dinner, this... more info

May 15
6:00 PM - 7:00 PM (ET)

Cocktail Party
Catch up with old friends and make some new ones, as we toast... more info

May 15
7:00 PM - 10:00 PM (ET)

SALON TODAY 200 Celebratory Dinner + Award Presentation
In addition to a plated dinner and certificate presentation, we will... more info

Monday, May 16, 2022

May 16
9:00 AM - 10:00 AM (ET)

Succession: Creating a Future for Your Business
You’ve nurtured your business for years, even decades, and your fondest dream is that it continues to thrive... more info

May 16
10:00 AM - 10:30 AM (ET)

Driving Average Ticket through Specialized Services
Sometimes business growth is best achieved by designing your business around consumer demand. After opening a style bar in New Jersey, Caroline Dodig did just that by adding on a bridal business, then... more info

May 16
10:30 AM - 10:50 AM (ET)

Networking Break + Vendor Visits

May 16
10:50 AM - 11:30 AM (ET)

Profit Off the Top
Here’s the deal my friend: Strong profit doesn’t require $100K months, a big team or a seven-figure salon. You may know all too well... more info

May 16
11:30 AM - 12:00 PM (ET)

Breakout Workshops
Attend any one of the following 3 concurrent breakout workshops: more info

May 16
11:30 AM - 12:00 PM (ET)

Breakout Workshop - From Stylist to Digital Visionaire
Elevate your salon business and sylists with a revolutionary digital hair color studio, customizable color palette, pay-after dispense inventory and data-driven technology. Learn about an empowering... more info

May 16
11:30 AM - 12:00 PM (ET)

Breakout Workshop - How A Digital Infusion Can Transform Your Salon
Digital transformation is the big industry buzzword for 2022. Let’s talk about what that means for you business and how salons are meeting their goals by using technology. Find out... more info

May 16
11:30 AM - 12:00 PM (ET)

Breakout Workshop - Digital Marketing KPIs: What to Track and How
If you don't know your numbers, you don't know your business... but do you know your digital marketing numbers? Lucas Renfroe will discuss the digital marketing KPIs you should be tracking... more info

May 16
12:00 PM - 1:45 PM (ET)

LUNCH + Networking Session

May 16
2:00 PM - 2:40 PM (ET)

Salon Culture: Reimagined
We’ve heard it time and time again—if we do the same thing over and over expecting different results, insanity ensues... more info

May 16
2:40 PM - 3:10 PM (ET)

Three KPIs You Can’t Afford to Ignore
Too many reports? Too much everyday getting in your way? The trick to an effective strategy is knowing which levers will build your business fastest. In this panel discussion... more info

May 16
3:10 PM - 3:40 PM (ET)

The Changing Nature of Client Count and What the Numbers Tell us Now
Research shows that client count and client retention are among the top challenges... more info

May 16
3:40 PM - 4:10 PM (ET)

Breakout Workshops
Attend any one of the following 3 concurrent breakout workshops:  more info

May 16
3:40 PM - 4:10 PM (ET)

Breakout Workshop - Targeting Growth Through Performance Metrics
Growing sales is always a business goal, but you can’t do it alone. Strategic planning will help you focus not just on top-line revenue but also other impactful metrics... more info

May 16
3:40 PM - 4:10 PM (ET)

Breakout Workshop - Bridging the Gap Between Beauty and Medicine by Driving Clients with Medical Hair Loss into the Salon
Unfortunately, there is no shortage of people diagnosed with cancer. Medical professionals are looking for a resource for their patients who are suffering from hair loss and can help them look and feel like themselves again. Back to You’s... more info

May 16
4:10 PM - 4:50 PM (ET)

The Great Idea Factory: Best Practices Panel
Five owners share ideas that have propelled the growth of their beauty-based businesses. more info

News & Updates

img DDSS is SOLD OUT!

May 15-16, 2022 | Embassy Suites by Hilton Nashville Downtown Convention Center

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2021's DDS Experience virtual event is now available 24/7...

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2021's Experience boasted strong speakers for a powerful event...

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Check out 2021's top-tier solution providers...