Sept 12-13, 2021 | Donald E. Stephens Convention Center | Rosemont, IL

2021 Schedule

Here's the comprehensive event schedule including registration, meals, networking, and conference sessions. (subject to change).

Questions? Our conference team is standing by.

A Quick Message From

SALON TODAY's Stacey Soble, Director of Brand Content Strategy
Andrea Miller, Business Development Advocate, DaySmart Software

Last updated: November 1, 2021


Sunday, September 12, 2021

September 12
9:30 AM - 10:15 AM (CT)

A Futuristic Look at KPIs—Clubhouse Style
From a deskless concept to online retailing, Salon Leaders Rowena Yeager and Jen LeBlanc take a futuristic look at the traditional DDSS KPIs... more info

September 12
10:15 AM - 10:45 AM (CT)

Recapturing Retail Profit in the Age of Amazon
No business in the world has a stronger connection with its customers than a good salon... more info

September 12
11:15 AM - 11:45 AM (CT)

The Surprising Science of Selling More
Learn how major companies are using neuromarketing strategies to reach new customers and hit higher revenue goals..... more info

September 12
11:45 AM - 12:15 PM (CT)

Leveraging a Service Specialty to Drive Profits
Mastering a specialty and marketing on your expertise can create a point of differentiation from your competition and help you grow your profit margins.... more info

September 12
1:45 PM - 2:45 PM (CT)

Tapping into Diversification to Grow Your Beauty Business
The Kings and their power-packed panel will share demographics that demonstrate how the ethnic fabric of our country is changing..... more info

September 12
2:45 PM - 3:15 PM (CT)

Marketing to Your Community through Data-Driven Tactics
Nearly every business is striving to bounce back from last year, and adopting strong marketing strategies to ensure loyalty and continued business in your community is critical....... more info

September 12
3:15 PM - 3:45 PM (CT)

Best Business Practices Panel: Growing Forward
How to find the best technology solution for your salon. more info

Monday, September 13, 2021

September 13
9:30 AM - 10:30 AM (CT)

Proven Social Strategies for Salons and the Metrics to Follow
Kepford knows he needs to leverage social media differently than he does as a stylist/influencer.... more info

September 13
11:00 AM - 11:30 AM (CT)

What Clients Want: How to Create the Ultimate Client Experience
Customization is key.  It's about the result AND the experience.... more info

September 13
11:30 AM - 12:00 AM (CT)

Best Business Practices Panel: Surviving and Thriving
How the pandemic has changed the they ways salon do business. more info

September 13
1:30 PM - 2:00 PM (CT)

Breaking Down the Business of Color
If you could change one thing in your business and quickly make 15% more revenue, would you do it?...... more info

September 13
2:00 PM - 2:30 PM (CT)

How to Give Yourself a Recruitment Self-Audit
Tapping into the minds of the next wave of beauty industry talent through her 2021 State of the Industry Hiring Guide.... more info

September 13
2:30 PM - 3:00 PM (CT)

Post-Pandemic Accounting Strategies
Accounting was complicated at best before COVID-19...... more info

News & Updates

img Registration Is Open!

Co-located with America's Beauty Show Sept 11-13 in Rosemont, IL

img 2020 On-Demand

2020's DDS Experience virtual event is now available 24/7...

img DDS Experience Speakers

2020's Experience boasted strong speakers for a powerful event...

img 2020 Solution Providers

Check out 2020's virtual event top-tier solution providers...