Postponement: Data-Driven Salon Summit 2020

2020 Schedule

The 2020 Data-Driven Salon Summit promises to be an event like no other. In an advanced workshop approach, owners, managers and key salon professionals will be able to dig deep into their data, mine the wisdom within and learn from their successful salon peers how to engage the team, attract new clients and fuel growth.

This year, the summit will have a unique overall focus each day. Sunday, May 17 will focus on the metrics and best practices that drive staff engagement and momentum, and Monday, May 18, will focus on the metrics and best practices that drive client engagement, adoption and retention. An optional half-day (Tuesday, May 19) will provide bonus education and an opportunity to meet with the most prominent business coaches in the salon industry.

See below for the schedule. You can read an overview of what you'll learn in the classes and workshops here>>

Last updated: February 26, 2020

2020 Schedule

Sunday, May 17, 2020

8:00 AM - 7:00 PM

Dunwoody Foyer

9:00 AM - 9:15 AM

Welcome to Data-Driven Salon Summit 2020! 

Ravinia Ballroom E-F-G

9:20 AM - 9:50 AM

SALON TODAY’s Stacey Soble and ZeeZor’s Chris Nedza review some of the important success salon benchmarks, while Nedza shows attendees how to use the Stack Up Tool helping them identify their own business’ successes and challenges. Learnings from this session will help attendees guide their decisions about what sessions to attend throughout Data-Driven Salon Summit.

Co-Presenters: ZeeZor's Chris Nedza and Salon Today's Stacey Soble

Ravinia Ballroom E-F-G

9:55 AM - 10:25 AM

There’s a strong correlation between a salon’s ability to retail to its guests and its profitability, but in recent years, salons have struggled to grow retail sales as Amazon provides their guests a 24-hour shopping opportunity. Service Guests Purchasing retail is an important metric that measures the health of a salon’s retailing branch. Our SGP Metric Speaker will share the strategies that keep the salon as the go-to product destination in their client’s eyes, continuously engage the team in the retail process, and a healthy retail percentage with each guest ticket.

Ravinia E-F-G

10:30 AM - 11:00 AM

Based on data points taken from millions of appointments across thousands of salons around the world over the past 14 years, Phorest has uncovered some mind-blowing truths about how salon marketing works and how your clients interact with your salon. Come and get an insight into what they’ve uncovered, see how you can apply it to your business and how your business compares to the benchmarks set by salons the world over.

Speaker: Phorest

Ravinia E-F-G

11:05 AM - 11:35 AM

While most salons understand the concept of Frequency of Visit, few realize its power as the hidden driven of profitability. Strategies’ Michael Yost will show you how focusing on this area alone can lead to 20% or more growth over the course of a year. And, he’ll share a few action items to that you can apply to make that happen.

Speaker: Michael Yost, Strategies

Ravinia B

11:05 AM - 11:35 AM

Debra Penzone shows you how she’s rejuvenated the salon’s 50+ year-old brand, how it’s reaching new client demographics and how that has led to a case study in the book, Titanic Epidemic. 

Speaker: Debra Penzone, PENZONE Salons + Spas

Ravinia E-F-G

11:05 AM - 11:35 AM

Build on the best practices you learned from the morning’s session. In a guided, hands-on workshop, you'll work alongside your peers to develop an action plan for growth in SGP (percentage of Service Guests Purchasing Retail) in the year ahead.

Ravinia Ballroom C

11:05 AM - 11:35 AM

Stop by and chat with ZeeZor staff—bring your metric questions & let the experts help you out!

Ravinia A

11:40 AM - 12:10 PM

Each salon owner has a huge load in life to carry in managing the business, but how do we do that without making it someone else’s burden. Learning how to your own load creates maturity, stability and health in the team around you. Pastor and Ex-Marine Miles Welch take owners through this important journey that helps them lead with strength.

Keynote Speaker: Miles Welch, Pastor and Ex-Marine

Ravinia E-F-G

12:10 PM - 1:30 PM

Dunwoody Foyer & Suite

1:35 PM - 2:30 PM

With the number of cosmetology schools and graduates on the decline while salon suites are offering stylists attractive packages, recruiting and retaining talent is one of the biggest challenges for today’s salon owners. Today’s successful recruiters are leveraging out-of-the-box strategies and tapping into new technology to reach today’s beauty prospects. In this session, moderated by Stefanie Jackson of Canvas Salon + Skin Bar, Ginger Bay’s Laura Ortmann shares how she’s reaching cosmetology students through Instagram and making recruitment a part of managerial accountability; Chris Sulimay discusses the podcast and video series that makes Salon 124 a magnet for new recruits; and Bella Style Salon’s Jen Baudier details the clubs, celebrations and retreats that drive staff retention. After each presenter, DDSS will host a vibrant Q&A that encourages attendees to share their own best practices.

Moderator: Stefanie Jackson, Canvas Salon + Skin Bar

Speakers: Laura Ortmann, Ginger Bay; Chris Sulimay, Salon 124; and Jen Baudier, Bella Style Salon

Ravinia Ballroom E-F-G

2:30 PM - 2:45 PM

Dunwoody Foyer

2:40 PM - 3:10 PM

Mindbody will delve into the newest consumer trends and wellness stats in the beauty industry, and show you how to be competitive in this always-shifting space. These trends will include a look at the latest technologies, including AI, that will help you stand out against your competitors.

Speaker: Mindbody

Ravinia Ballroom E-F-G

3:15 PM - 4:15 PM

Owners that lead in productivity let data lead important management decisions, including how to split-shifting, bringing in profit-generating services and products and utilizing every square foot of space to bring money to the bottom line. This year’s metric speaker for productivity will share success strategies leveraging every opportunity to drive productivity.

Ravinia Ballroom E-F-G

4:20 PM - 4:50 PM

What landmines are hiding in your tax returns?  Kopsa Otte CPAs + Advisors are trusted advisors in the beauty space and experts in refining salon processes and finding efficiencies in salon businesses, helping you save on taxes. April McDaniel will show you the most common missed deductions on salon tax returns, and show you why so many salons are an auditor’s dream.

Speaker: April McDaniel, CPA, CRSP of Kopsa Otte CPAs and Advisors

Ravinia B

 

4:20 PM - 4:50 PM

Building on the morning session, Salon 124’s Chris Sulimay, John Palmieri and Amber Burns walk you through the how-to of engaging both your internal and external audiences through social media, podcasts and YouTube programs, strengthening your culture and your brand.  

Ravinia Ballroom E-F-G

 

4:20 PM - 4:50 PM

Build on the best practices you learned from the afternoon’s session. In a guided, hands-on workshop, you'll work alongside your peers to develop an action plan for growth in Productivity in the year ahead.

Ravinia Ballroom C

4:20 PM - 4:50 PM

Stop by and chat with ZeeZor staff -- bring your metric questions & let the experts help you out!

Ravinia Ballroom A

4:55 PM - 5:30 PM

Outstanding salons will be recognized during the Data-Driven Awards program. Hardworking metric leaders will be awarded ZeeZor Awards, while the most gorgeous salon designs will be honored by SALON TODAY’s Salons of the Year. Hardworking salons and metric breakers will be celebrated with the ZeeZor Awards.

Ravinia Ballroom E-F-G

5:30 PM - 7:00 PM

5:30pm - 7:00pm - Catch up with old friends and meet some new ones at the networking reception!
 

Dunwoody Foyer & Suite

Monday, May 18, 2020

7:30 AM - 1:00 PM

Dunwoody Foyer

7:45 AM - 8:45 AM

Dunwoody Foyer & Suite

8:45 AM - 9:30 AM

What are the key building blocks to having a culture of high accountability and consistent performance. Back by popular demand, Todd Weeks will show you the six simple building blocks that are the foundation of a culture of accountability that gets real results.

Keynote Speaker: Todd Weeks, Traction Focused

Ravinia Ballroom E-F-G

9:35 AM - 10:05 AM

Session description to be announced soon!

Ravinia Ballroom E-F-G

10:10 AM - 10:40 AM

ISBN Director Valerie Tate leads a Q&A with top salon owner, exploring the important metrics and benchmarks that signal the time is right to add another location.

Ravinia Ballroom E-F-G

10:45 AM - 11:15 AM

When you encourage your team to upsell clients on services and products, you’re teaching them to work smarter not harder. A metric leader in average ticket will discuss the strategies they employee to ring up higher sales from each guest—from creating a game plan during the consultation to adding on service to sending clients home with the products that help them keep their fabulous style.

Ravinia Ballroom E-F-G

11:15 AM - 11:30 AM

Dunwoody Foyer

11:30 AM - 12:00 PM

Did you know that 99% of all owners don't know a vital number that directly impacts their Cash Flow? You will leave this class having learned a proven formula that will give you the knowledge on what your business strategy needs to be to take your business to the next level. Not knowing this crucial number is one of the TOP reasons salons & spas will either Thrive or Survive. This tool is a "Game Changer" for owners who want clarity, peace of mind and profit! You don't want to miss this class! 

Presenter: Lauren Gartland, Inspiring Champions

Ravinia B

11:30 AM - 12:00 PM

With five busy salons in Grand Rapids, Michigan, Master Stylist Anna Walt pioneered a video education to compliment their live education that helped the salon maintain consistent service across locations. She’ll share what that process has taught her and how it’s engaging the salon group’s team on a higher level.

Speaker: Anna Walt, Design 1 Salon Spa

Ravinia Ballroom E-F-G

11:30 AM - 12:00 PM

Build on the best practices you learned from the morning’s session. In a guided, hands-on workshop, you'll work alongside your peers to develop an action plan for growth in Average Ticket in the year ahead.

Ravinia Ballroom C

11:30 AM - 12:00 PM

Stop by and chat with ZeeZor staff -- bring your metric questions & let the experts help you out!

Ravinia A

12:05 PM - 12:35 PM

Successful salon owners detail their latest service and product launches and how they’ve driven profit to the bottom line.

Ravinia E-F-G

12:40 PM - 2:00 PM

Dunwoody Foyer & Suite

2:00 PM - 2:25 PM

Description to come!

Ravinia E-F-G

2:30 PM - 3:00 PM

How robust is your clientele for your salon, or for your personal appointment schedule? One of our metric leaders shows you how they top the roster when it comes to the number of clients they service, sharing best practices for elevating the client experience, as well as building referrals and encouraging loyalty.

Ravinia E-F-G

3:00 PM - 3:10 PM

Dunwoody Foyer

3:10 PM - 3:40 PM

Ravinia E-F-G

3:10 PM - 3:40 PM

Launching a successful YouTube channel propelled Amanda Olusanya, owner of the James Irving Grooming Room in Minneapolis, to study SE0 for improving her clientele traffic. In this dynamic presentation, she’ll show you the ropes in terms you understand, and help you take action on steps to get your salon to rise to the top of online searches.

Speaker: Amanda Olusanya, James Irving Grooming Room

Ravinia B

3:10 PM - 3:40 PM

Build on the best practices you learned from the afternoon’s session. In a guided, hands-on workshop, you'll work alongside your peers to develop an action plan for growth in Client Count in the year ahead.

Ravinia Ballroom C

3:10 PM - 3:40 PM

Stop by and chat with ZeeZor staff -- bring your metric questions & let the experts help you out!

Ravinia A

3:45 PM - 4:15 PM

Description coming soon!

Ravinia E-F-G

4:20 PM - 4:50 PM

During the high school game of his life, Arquevious “Q” Crane experienced a life-changing accident. What he’s learned about perseverance and resilience is an emotional yet moving message for any leader.

Ravinia E-F-G

4:50 PM - 5:00 PM

Ravinia E-F-G

Tuesday, May 19, 2020

8:00 AM - 8:30 AM

Building on the tax-saving strategies she revealed in her mainstage presentation, April McDaniel continues to show you ways to keep more of your hard-earned money.

Speaker: April McDaniel, Kopsa Otte, CPAs and Advisors

Maplewood Room

8:00 AM - 12:00 PM

Back-to-back crash courses from some of the industry’s top Coaches and Consultants.

Oakwood 

9:00 AM - 11:00 AM

Need a fabulous headshot for marketing purposes or your next SALON TODAY 200 cover? Bring your best outfit, and make an appointment at our photo studio for a complimentary photo session.

Dunwoody Suite

News & Updates

img Hear what attendees said!

Hear what attendees said about the 2018 event!

Contact Us:

(800) 576-8788

Testimonials

Matthew Khodayari

“Our second time attending DDSS and were not disappointed. Walked away inspired and motivated! We can't wait till next year!”

-Matthew Khodayari , President, Aria Salons, Atlanta, GA

“Awesome event all around. Big enough to attract the leaders, small enough to meet the leaders. Great comradery and well worth the time spent.”

-David Tashjian, CEO, Tippy, Ft Lauderdale, FL

“As a vendor, this conference exposes you to you the elite crowd of influencers in the industry. Networking at its finest with brilliant, like minded owners and managers. I will return again next year!"

-Michelle Steimann, Textel, St. Louis, MO

Danielle Hunt

“Data Driven Salon Summit offers an array of quality vendors & a wealth of knowledge. This Summit gave me the permission as well as the push I needed to step outside my comfort zone in a positive direction.”

-Danielle Hunt, Manager, Panache Hair Salon and Day Spa, Whitehouse Station, NJ

Jeff South

“If you ever WONDER what a room full of top industry professionals talk about, the Data Driven Salon Summit is for you. An event never to miss!”

-Jeff South, Intrigue Salon & Club Intrigue, Atlanta, GA

Maggie DiFalco

“A very powerful weekend filled with our industry's top leaders. I love learning from the best!!!!”

-Maggie DiFalco, Owner, Maggie The Salon, Pembroke Pines, FL

Mitch Eubanks

With this being my 2nd year to attend I cannot stress enough the importance this Summit brings in the information to continue to prosper in today’s world. This event gives you both the ability to know how behaviors determine data and how to use data.

-Mitch Eubanks, Salon Owner/Stylist, The Mitchell Wade Salon, Oviedo (Orlando), FL

Basil Konstantinidis

“This summit was a fantastic experience overall with great speakers and well attended by salon executives from across the nation. If you are seeking to expand your business model in every way possible then this is the format you need for success.”

-Basil Konstantinidis, Owner, NY Jungle Hair, Body & Soul, Tappan, NY. Paramus, NJ

“It was a great event. Speakers were informative. I will definitely attend next year and bring my leadership team”

-Michael Stefanavage, Owner, Matthew Michael's Salon Experience, Orlando, FL

Amanda Olusanya

“Data Driven Salon Summit was the perfect size for top notch salon owners around the country to gain insight in the direction our industry is headed through technology.”

-Amanda Olusanya, Owner, Allen Ray Salon, Minneapolis, MN

Oliver Steinnagel

“The more you surround yourself with top industry leaders, the easier it is to be open to stepping out of your box the more opportunities you have to show growth in your salon.”

-Oliver Steinnagel, Co-owner, Oliver’s Hair Salon, Overland Park, KS

“It’s about time there was a tech focused salon event and Data Driven nailed it”

-Ronan Perceval, CEO, Phorest, Philli

What makes the Data Driven Salon Summit unique is the platform you have developed in which salon professionals & management have a voice as moderators & panelists. It was so refreshing to be in this space that empowers salons to share their learnings

-Bill Deliman, Global Business Development, Green Circle Salons, Los Angeles, CA

2020 Sponsors