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#DataDrivenSalon
Your Schedule
Last updated: December 10, 2020
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Your Schedule
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Monday, September 28, 2020
2:00 PM - 2:30 PM
(ET)
Owner’s Forum: Rejuvenating Your Brand (Session 1 of 3)
Debra Penzone shows you how she’s rejuvenated the salon’s 50+ year-old brand...
more info
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Debra Penzone
PENZONE Salons + Spas, Columbus, OH
2:30 PM - 3:00 PM
(ET)
Bench For Success! How to Use Salon Benchmarking to Propel Your Business (Session 2 of 3)
Join Phorest Salon Software’s Britni Volkman as she shares data-driven insights into...
more info
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Britni Volkman
Phorest Salon Software
sponsored by
3:00 PM - 3:30 PM
(ET)
Metric Presentation: Percentage of Guests Purchasing Retail (Session 3 of 3)
There’s always been strong correlation between a salon’s ability to retail to its guests and its profitability...
more info
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Coral Pleas
Cutting Loose Salons
Bonnie Conte
Avalon Salons and Spas
sponsored by
Monday, October 5, 2020
2:00 PM - 3:00 PM
(ET)
Owner’s Forum: Recruiting Top Talent And Retaining Them (Session 1 of 3)
With the number of cosmetology schools and graduates on the decline while salon suites are offering...
more info
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Jen Baudier
Bella Style Salon
Laura Ortmann
Ginger Bay Salon and Spa, St. Louis, MO
Chris Sulimay
Salon 124, Atlanta, GA
Stefanie Jackson
Canvas Salon + Skin Bar, Columbus, OH
sponsored by
3:00 PM - 3:30 PM
(ET)
Reinvent…The Client Experience in Your Salon with Salon Emotion
The salon environment is changing and so are your clients’ expectations. The time is now to...
more info
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Heather Bagby
Summit Salon Business Center
sponsored by
3:30 PM - 4:00 PM
(ET)
Metric Presentation: Productivity—Managing Per Square Footage
With the limitations on capacity and rules about social distancing, never has it been more...
more info
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Jyl and Jason Craven
Jyl Craven Hair Design
sponsored by
Friday, October 9, 2020
2:00 PM - 3:00 PM
(ET)
Friday Forum
In a guided conversation led by SALON TODAY’s Stacey Soble, dive deeper into the metric...
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Stacey Soble
Bobit Business Media
Andrew Bourne
Octopi
John Harms
Millennium Systems International
John Cutrone
Eufora International
Michelle Steimann
Textel
April L. McDaniel, CPA, CRSP
Kopsa Otte CPA's & Advisors
Monday, October 12, 2020
2:00 PM - 3:00 PM
(ET)
Owner’s Forum: Pricing for Profits (Session 1 of 3)
Let’s face it, re-opening was a challenge, and it was and continues to be expensive. A $5 price increase...
more info
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Allyson King
Hair & Co BKLYN, NY
Shannon King
Hair & Co BKLYN, NY
sponsored by
3:00 PM - 3:30 PM
(ET)
Metrics that Will Double Your Color Profits (Session 2 of 3)
Wonder where your color business ranks in profitability? Vish Co-Founder and CEO Joshua Howard will...
more info
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Joshua Howard
Vish
sponsored by
3:30 PM - 4:00 PM
(ET)
Metric Presentation: Average Ticket—Ringing Up Higher Sales (Session 3 of 3)
When your team has a culture of upselling clients on services and products, you’re leading them to...
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Jason Facio
Elements Salon
sponsored by
Monday, October 19, 2020
2:00 PM - 2:30 PM
(ET)
Owner’s Forum: The Teacher is Always In (Session 1 of 3)
With five busy salons in Grand Rapids, Michigan, master stylist Anna Walt pioneered a video...
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Anna Walt
Design 1 Salon Spa, Grand Rapids, MI
sponsored by
2:30 PM - 3:00 PM
(ET)
Cracking the Code to Customer Loyalty (Session 2 of 3)
A lot goes into building and earning customer loyalty—from the quality of service and personal...
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Jeff Dickerson
DaySmart Software
sponsored by
3:00 PM - 3:30 PM
(ET)
Metric Presentation: Client Retention—Know How to Hold Them (Session 3 of 3)
While a new client is silver, a retained one is gold. Salon Owners and Stylists Jeannette Stagg and Carleen Sanchez share...
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Jeannette Stagg
Katy Mobile Studio (KMS)
Carleen Sanchez
Carleen Sanchez Hair Design
sponsored by
Monday, October 26, 2020
2:00 PM - 2:30 PM
(ET)
Owner’s Forum: Mastering Your SEO to Drive New Clients (Session 1 of 3)
Launching a successful YouTube channel propelled Amanda Olusanya, owner of the...
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Amanda Olusanya
James Irving Grooming
sponsored by
2:30 PM - 3:00 PM
(ET)
A Beauty Professional’s Guide to Credit Card Processing —What You Don’t Know Can Hurt You (Session 2 of 3)
Credit card processing is a scary, well… process. With all of the crazy terms and seemingly endless...
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Boyd P. Relac
SalonRunner, Rosy Salon Software and SalonRunner Pay
Rachel D’Angelo
Rosy Salon Software
Andrew Finkelstein
Busy Salons
sponsored by
3:00 PM - 3:30 PM
(ET)
Metric Presentation: Client Count—Building Your Mass (Session 3 of 3)
more info
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Ronni Whisner
The Beaux Monde Salon Spa - Mount Vernon OH
Bethany Askew
The Beaux Monde Salon Spa - Mount Vernon OH
Antonio Solimeno
Antonio Salon - Seattle WA
Laura Boton
Sine Qua Non Salons - Chicago
sponsored by
Friday, October 30, 2020
2:00 PM - 3:00 PM
(ET)
Friday Forum: Salon Owner Wrap-Up
Join us for our Closing Session of this year's Data-Drive Salon Experience virtual event!
more info
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Stacey Soble
Bobit Business Media
Rob Kimball
Ennoview Inc. / Envision Software
Jill Krahn
Salon Professional Education Company (SPEC)
Paola Hinton
Five Senses Spa, Salon & Barbershop
Jessica Wall-Innella
Aloxxi National Artistic Team
Scott Guinter
Kao USA Salon Division