#DataDrivenSalon

Your Schedule

Last updated: September 17, 2020

Your Schedule

Monday, September 28, 2020

11:00 AM - 11:30 AM

Owner’s Forum: Rejuvenating Your Brand
Debra Penzone shows you how she’s rejuvenated the salon’s 50+ year-old brand... more info

11:30 AM - 12:00 PM

Bench For Success! How to Use Salon Benchmarking to Propel Your Business
Join Phorest Salon Software’s Britni Volkman as she shares data-driven insights into... more info

12:00 PM - 12:30 PM

Metric Presentation: Percentage of Guests Purchasing Retail
There’s always been strong correlation between a salon’s ability to retail to its guests and its profitability... more info

Monday, October 5, 2020

11:00 AM - 12:00 PM

Owner’s Forum: Recruiting Top Talent And Retaining Them
With the number of cosmetology schools and graduates on the decline while salon suites are offering... more info

12:00 PM - 12:30 PM

Reinvent…The Client Experience in Your Salon with Salon Emotion
The salon environment is changing and so are your clients’ expectations. The time is now to... more info

12:30 PM - 1:00 PM

Metric Presentation: Productivity—Managing Per Square Footage
With the limitations on capacity and rules about social distancing, never has it been more... more info

Friday, October 9, 2020

11:00 AM - 12:00 PM

Friday Forum
In a guided conversation led by SALON TODAY’s Stacey Soble, dive deeper into the metric... more info

Monday, October 12, 2020

11:00 AM - 12:00 PM

Owner’s Forum: Pricing for Profits
Let’s face it, re-opening was a challenge, and it was and continues to be expensive. A $5 price increase... more info

12:00 PM - 12:30 PM

Metrics that Will Double Your Color Profits
Wonder where your color business ranks in profitability? Vish Co-Founder and CEO Joshua Howard will... more info

12:30 PM - 1:00 PM

Metric Presentation: Average Ticket—Ringing Up Higher Sales
When your team has a culture of upselling clients on services and products, you’re leading them to... more info

Monday, October 19, 2020

11:00 AM - 11:30 AM

Owner’s Forum: The Teacher is Always In
With five busy salons in Grand Rapids, Michigan, master stylist Anna Walt pioneered a video... more info

11:30 AM - 12:00 PM

Cracking the Code to Customer Loyalty
A lot goes into building and earning customer loyalty—from the quality of service and personal... more info

12:00 PM - 12:30 PM

Metric Presentation: Client Retention—Know How to Hold Them
While a new client is silver, a retained one is gold. Our metric leader for client retention shares... more info

Monday, October 26, 2020

11:00 AM - 11:30 AM

Owner’s Forum: Mastering Your SEO to Drive New Clients
Launching a successful YouTube channel propelled Amanda Olusanya, owner of the... more info

11:30 AM - 12:00 PM

A Beauty Professional’s Guide to Credit Card Processing —What You Don’t Know Can Hurt You
Credit card processing is a scary, well… process. With all of the crazy terms and seemingly endless... more info