#DataDrivenSalon

Your Schedule

Last updated: October 20, 2020

Your Schedule

Monday, September 28, 2020

2:00 PM - 2:30 PM (ET)

Owner’s Forum: Rejuvenating Your Brand (Session 1 of 3)
Debra Penzone shows you how she’s rejuvenated the salon’s 50+ year-old brand... more info

2:30 PM - 3:00 PM (ET)

Bench For Success! How to Use Salon Benchmarking to Propel Your Business (Session 2 of 3)
Join Phorest Salon Software’s Britni Volkman as she shares data-driven insights into... more info

3:00 PM - 3:30 PM (ET)

Metric Presentation: Percentage of Guests Purchasing Retail (Session 3 of 3)
There’s always been strong correlation between a salon’s ability to retail to its guests and its profitability... more info

Monday, October 5, 2020

2:00 PM - 3:00 PM (ET)

Owner’s Forum: Recruiting Top Talent And Retaining Them (Session 1 of 3)
With the number of cosmetology schools and graduates on the decline while salon suites are offering... more info

3:00 PM - 3:30 PM (ET)

Reinvent…The Client Experience in Your Salon with Salon Emotion
The salon environment is changing and so are your clients’ expectations. The time is now to... more info

3:30 PM - 4:00 PM (ET)

Metric Presentation: Productivity—Managing Per Square Footage
With the limitations on capacity and rules about social distancing, never has it been more... more info

Friday, October 9, 2020

2:00 PM - 3:00 PM (ET)

Friday Forum
In a guided conversation led by SALON TODAY’s Stacey Soble, dive deeper into the metric... more info

Monday, October 12, 2020

2:00 PM - 3:00 PM (ET)

Owner’s Forum: Pricing for Profits (Session 1 of 3)
Let’s face it, re-opening was a challenge, and it was and continues to be expensive. A $5 price increase... more info

3:00 PM - 3:30 PM (ET)

Metrics that Will Double Your Color Profits (Session 2 of 3)
Wonder where your color business ranks in profitability? Vish Co-Founder and CEO Joshua Howard will... more info

3:30 PM - 4:00 PM (ET)

Metric Presentation: Average Ticket—Ringing Up Higher Sales (Session 3 of 3)
When your team has a culture of upselling clients on services and products, you’re leading them to... more info

Monday, October 19, 2020

2:00 PM - 2:30 PM (ET)

Owner’s Forum: The Teacher is Always In (Session 1 of 3)
With five busy salons in Grand Rapids, Michigan, master stylist Anna Walt pioneered a video... more info

2:30 PM - 3:00 PM (ET)

Cracking the Code to Customer Loyalty (Session 2 of 3)
A lot goes into building and earning customer loyalty—from the quality of service and personal... more info

3:00 PM - 3:30 PM (ET)

Metric Presentation: Client Retention—Know How to Hold Them (Session 3 of 3)
While a new client is silver, a retained one is gold. Salon Owners and Stylists Jeannette Stagg and Carleen Sanchez share... more info

Monday, October 26, 2020

2:00 PM - 2:30 PM (ET)

Owner’s Forum: Mastering Your SEO to Drive New Clients (Session 1 of 3)
Launching a successful YouTube channel propelled Amanda Olusanya, owner of the... more info

2:30 PM - 3:00 PM (ET)

A Beauty Professional’s Guide to Credit Card Processing —What You Don’t Know Can Hurt You (Session 2 of 3)
Credit card processing is a scary, well… process. With all of the crazy terms and seemingly endless... more info

3:00 PM - 3:30 PM (ET)

Metric Presentation: Client Count—Building Your Mass (Session 3 of 3)
more info