#DataDrivenSalon

Welcome To Data-Driven Salon Experience

A Month-Long Look At Metrics
LIVE ONLINE - SEPT 28
& OCT 5, 9, 12, 19, 26, 30

Register Now

Data-Driven Experience In A Technology-Driven World

An Online Deep-Dive Into Evolving Business Metric Needs

This all-new, uncompromising virtual counterpart of Data-Driven Salon Summit was designed for immediate industry needs but built as a long-term solution. This is a unique opportunity for the salon community anywhere and at No Cost For Salon Owners.
Supplier registration info here.

Sessions

September 28, Monday
11:00 - 11:30

Owner’s Forum: Rejuvenating Your Brand

Debra Penzone shows you how she’s rejuvenated the salon’s 50+ year-old brand...
Debra Penzone

Debra Penzone
PENZONE Salons + Spas, Columbus, OH

11:30 - 12:00

Bench For Success! How to Use Salon Benchmarking to Propel Your Business

Join Phorest Salon Software’s Britni Volkman as she shares data-driven insights into...
Britni Volkman

Britni Volkman
Phorest Salon Software

Phorest Salon Software
12:00 - 12:30

Metric Presentation: Percentage of Guests Purchasing Retail

There’s always been strong correlation between a salon’s ability to retail to its guests and its profitability...
Coral Pleas

Coral Pleas
Cutting Loose Salons

October 5, Monday
11:00 - 12:00

Owner’s Forum: Recruiting Top Talent And Retaining Them

With the number of cosmetology schools and graduates on the decline while salon suites are offering...
Jen Baudier

Jen Baudier
Bella Style Salon

12:00 - 12:30

Reinvent…The Client Experience in Your Salon with Salon Emotion

The salon environment is changing and so are your clients’ expectations. The time is now to...
L'Oréal Professional Paris
12:30 - 1:00

Metric Presentation: Productivity—Managing Per Square Footage

With the limitations on capacity and rules about social distancing, never has it been more...
October 9, Friday
11:00 - 12:00

Friday Forum

In a guided conversation led by SALON TODAY’s Stacey Soble, dive deeper into the metric...
Stacey Soble

Stacey Soble
Bobit Business Media

October 12, Monday
11:00 - 12:00

Owner’s Forum: Pricing for Profits

Let’s face it, re-opening was a challenge, and it was and continues to be expensive. A $5 price increase...
12:00 - 12:30

Metrics that Will Double Your Color Profits

Wonder where your color business ranks in profitability? Vish Co-Founder and CEO Joshua Howard will...
12:30 - 1:00

Metric Presentation: Average Ticket—Ringing Up Higher Sales

When your team has a culture of upselling clients on services and products, you’re leading them to...
October 19, Monday
11:00 - 11:30

Owner’s Forum: The Teacher is Always In

With five busy salons in Grand Rapids, Michigan, master stylist Anna Walt pioneered a video...
Anna Walt

Anna Walt
Design 1 Salon Spa, Grand Rapids, MI

11:30 - 12:00

Cracking the Code to Customer Loyalty

A lot goes into building and earning customer loyalty—from the quality of service and personal...
Jeff Dickerson

Jeff Dickerson
DaySmart Software

DaySmart Software
12:00 - 12:30

Metric Presentation: Client Retention—Know How to Hold Them

While a new client is silver, a retained one is gold. Our metric leader for client retention shares...
October 26, Monday
11:00 - 11:30

Owner’s Forum: Mastering Your SEO to Drive New Clients

Launching a successful YouTube channel propelled Amanda Olusanya, owner of the...
Amanda Olusanya

Amanda Olusanya
James Irving Grooming

11:30 - 12:00

A Beauty Professional’s Guide to Credit Card Processing —What You Don’t Know Can Hurt You

Credit card processing is a scary, well… process. With all of the crazy terms and seemingly endless...
Boyd P. Relac

Boyd P. Relac
SalonRunner, Rosy Salon Software and SalonRunner Pay

Rosy Salon Software
October 30, Friday
11:00 - 12:00

Speakers

Rachel D’Angelo
Rachel D’Angelo

Director of Sales, Rosy Salon Software

Jen Baudier
Jen Baudier

Owner, Bella Style Salon

Joshua Howard
Joshua Howard

CEO and cofounder , Vish

Allyson King
Allyson King

Hair & Co. BKLYN, Brooklyn, NT

Andrew Finkelstein
Andrew Finkelstein

Certified High-Performance Coach™ and Owner, Busy Salons

Shannon King
Shannon King

TBD, Hair + Co. BKLYN, Brooklyn, NY

Britni Volkman
Britni Volkman

Salon Success Manager, Phorest Salon Software

Laura Ortmann
Laura Ortmann

TBD, Ginger Bay Salon and Spa, St. Louis, MO

Coral Pleas
Coral Pleas

Onwer, Cutting Loose Salons

Bonnie Conte
Bonnie Conte

Owner, Avalon Salons and Spas

Anna Walt
Anna Walt

Master Stylist, Design 1 Salon Spa, Grand Rapids, MI

Stefanie Jackson
Stefanie Jackson

TBD, Canvas Salon + Skin Bar, Columbus, OH

Boyd P. Relac
Boyd P. Relac

President, SalonRunner, Rosy Salon Software and SalonRunner Pay

Debra Penzone
Debra Penzone

Owner, PENZONE Salons + Spas, Columbus, OH

Jeff Dickerson
Jeff Dickerson

CEO, DaySmart Software

Amanda Olusanya
Amanda Olusanya

Salon Owner, James Irving Grooming

Chris Sulimay
Chris Sulimay

TBD, Salon 124, Atlanta, GA

See Full Speaker List

Sponsors

Platinum
Gold

The Perfect Expansion To In-Person Events

This powerful supplement to in-person event sponsoring offers unique marketing capabilities that complement existing in-person efforts.

Expanded Reach

Travel restrictions and budgetary-based roadblocks for a standard in-person event are removed – allowing for a larger audience of your high value prospects to attend.

Expanded Influence

Some public fleets with a finite budget that may have traditionally had to pick and choose only key individuals to attend can now expand the opportunity to more of their team – across multiple disciplines.

Expanded Frequency

Your digital footprint and ROI is not limited to the LIVE iteration. Garner additional exposure, engagement and leads well after the 12-month archival period – plus our archival marketing campaigns.

General FAQs

When is the next in-person Data-Driven Salon Summit being held?

Because the safety and health of our attendees and partners is of paramount importance at this time, the next time we will “meet” will be during the Data-Driven Salon Summit, a virtual event (Data-Driven Salon Experience) will take place September 28 - October 30, 2020. We'll assess the plans for an in-person event in 2021 as we navigate the new landscape affected by the current pandemic. In the meantime, we encourage you to plan on joining us online for the Data-Drive Salon Experience.

How much does it cost to attend the Data-Driven Salon Experience?

Salon owners may register for the Data-Drive Salon Experience at no charge. Registration is no open here Supplier companies must pay a fee to participate as a sponsor or attendee and can get more information by contacting your sales rep.

How can I register for the Data-Driven Salon Experience?

Registration is open and can be started here

I registered for the Data-Driven Salon Experience and didn't get an email confirmation.

First, check your SPAM or Junk folder on the day you registered. If you still do not see a confirmation email, please contact us at [email protected]

I can only attend portions of the Data-Driven Salon Experience, is it still okay to register?

Yes, and we encourage that! Once you register, you will receive a link to the schedule and notifications of upcoming sessions and networking. You can attend all or part of the Experience depending on your schedule and interests.

Sponsor FAQs

How can my company get more information on becoming a sponsor?

You can contact your sales rep or learn more about our packages here.