Data-Driven Experience In A Technology-Driven World
An Online Deep-Dive Into Evolving Business Metric Needs
This all-new, uncompromising virtual counterpart of Data-Driven Salon Summit was designed for immediate industry needs but built as a long-term solution. This is a unique opportunity for the salon community anywhere and at No Cost For Salon Owners.
Supplier registration info here.
Sessions
September 28, Monday
1:00 PM - 1:30 PM (CT)
Owner’s Forum: Rejuvenating Your Brand (Session 1 of 3)
Debra Penzone shows you how she’s rejuvenated the salon’s 50+ year-old brand...
Debra Penzone
PENZONE Salons + Spas, Columbus, OH
1:30 PM - 2:00 PM (CT)
Bench For Success! How to Use Salon Benchmarking to Propel Your Business (Session 2 of 3)
Join Phorest Salon Software’s Britni Volkman as she shares data-driven insights into...
Britni Volkman
Phorest Salon Software
2:00 PM - 2:30 PM (CT)
Metric Presentation: Percentage of Guests Purchasing Retail (Session 3 of 3)
There’s always been strong correlation between a salon’s ability to retail to its guests and its profitability...
Multiple Speakers
October 5, Monday
1:00 PM - 2:00 PM (CT)
Owner’s Forum: Recruiting Top Talent And Retaining Them (Session 1 of 3)
With the number of cosmetology schools and graduates on the decline while salon suites are offering...
Multiple Speakers
2:00 PM - 2:30 PM (CT)
Reinvent…The Client Experience in Your Salon with Salon Emotion
The salon environment is changing and so are your clients’ expectations. The time is now to...
Heather Bagby
Summit Salon Business Center
2:30 PM - 3:00 PM (CT)
Metric Presentation: Productivity—Managing Per Square Footage
With the limitations on capacity and rules about social distancing, never has it been more...
Jyl and Jason Craven
Jyl Craven Hair Design
October 9, Friday
1:00 PM - 2:00 PM (CT)
Friday Forum
In a guided conversation led by SALON TODAY’s Stacey Soble, dive deeper into the metric...
Multiple Speakers
October 12, Monday
1:00 PM - 2:00 PM (CT)
Owner’s Forum: Pricing for Profits (Session 1 of 3)
Let’s face it, re-opening was a challenge, and it was and continues to be expensive. A $5 price increase...
Multiple Speakers
2:00 PM - 2:30 PM (CT)
Metrics that Will Double Your Color Profits (Session 2 of 3)
Wonder where your color business ranks in profitability? Vish Co-Founder and CEO Joshua Howard will...
Joshua Howard
Vish
2:30 PM - 3:00 PM (CT)
Metric Presentation: Average Ticket—Ringing Up Higher Sales (Session 3 of 3)
When your team has a culture of upselling clients on services and products, you’re leading them to...
Jason Facio
Elements Salon
October 19, Monday
1:00 PM - 1:30 PM (CT)
Owner’s Forum: The Teacher is Always In (Session 1 of 3)
With five busy salons in Grand Rapids, Michigan, master stylist Anna Walt pioneered a video...
Anna Walt
Design 1 Salon Spa, Grand Rapids, MI
1:30 PM - 2:00 PM (CT)
Cracking the Code to Customer Loyalty (Session 2 of 3)
A lot goes into building and earning customer loyalty—from the quality of service and personal...
Jeff Dickerson
DaySmart Software
2:00 PM - 2:30 PM (CT)
Metric Presentation: Client Retention—Know How to Hold Them (Session 3 of 3)
While a new client is silver, a retained one is gold. Salon Owners and Stylists Jeannette Stagg and Carleen Sanchez share...
Multiple Speakers
October 26, Monday
1:00 PM - 1:30 PM (CT)
Owner’s Forum: Mastering Your SEO to Drive New Clients (Session 1 of 3)
Launching a successful YouTube channel propelled Amanda Olusanya, owner of the...
Amanda Olusanya
James Irving Grooming
1:30 PM - 2:00 PM (CT)
A Beauty Professional’s Guide to Credit Card Processing —What You Don’t Know Can Hurt You (Session 2 of 3)
Credit card processing is a scary, well… process. With all of the crazy terms and seemingly endless...
Multiple Speakers
2:00 PM - 2:30 PM (CT)
Metric Presentation: Client Count—Building Your Mass (Session 3 of 3)
Multiple Speakers
October 30, Friday
1:00 PM - 2:00 PM (CT)
Friday Forum: Salon Owner Wrap-Up
Join us for our Closing Session of this year's Data-Drive Salon Experience virtual event!
Multiple Speakers
Speakers
Bethany Askew
Owner, The Beaux Monde Salon Spa - Mount Vernon OH
Stacey Soble
Editor-In-Chief, Salon Today, Bobit Business Media
Jeannette Stagg
Owner, Katy Mobile Studio (KMS)
Sponsors
Platinum
Gold
