Data-Driven Experience In A Technology-Driven World
An Online Deep-Dive Into Evolving Business Metric Needs
This all-new, uncompromising virtual counterpart of Data-Driven Salon Summit was designed for immediate industry needs but built as a long-term solution. This is a unique opportunity for the salon community anywhere and at No Cost For Salon Owners.
Supplier registration info here.
Sessions
September 28, Monday
2:00 - 2:30 (ET)
Owner’s Forum: Rejuvenating Your Brand (Session 1 of 3)
Debra Penzone shows you how she’s rejuvenated the salon’s 50+ year-old brand...
Debra Penzone
PENZONE Salons + Spas, Columbus, OH
2:30 - 3:00 (ET)
Bench For Success! How to Use Salon Benchmarking to Propel Your Business (Session 2 of 3)
Join Phorest Salon Software’s Britni Volkman as she shares data-driven insights into...
Britni Volkman
Phorest Salon Software
3:00 - 3:30 (ET)
Metric Presentation: Percentage of Guests Purchasing Retail (Session 3 of 3)
There’s always been strong correlation between a salon’s ability to retail to its guests and its profitability...
Multiple Speakers
October 5, Monday
2:00 - 3:00 (ET)
Owner’s Forum: Recruiting Top Talent And Retaining Them (Session 1 of 3)
With the number of cosmetology schools and graduates on the decline while salon suites are offering...
Multiple Speakers
3:00 - 3:30 (ET)
Reinvent…The Client Experience in Your Salon with Salon Emotion
The salon environment is changing and so are your clients’ expectations. The time is now to...
Heather Bagby
Summit Salon Business Center
3:30 - 4:00 (ET)
Metric Presentation: Productivity—Managing Per Square Footage
With the limitations on capacity and rules about social distancing, never has it been more...
Jyl and Jason Craven
Jyl Craven Hair Design
October 9, Friday
2:00 - 3:00 (ET)
Friday Forum
In a guided conversation led by SALON TODAY’s Stacey Soble, dive deeper into the metric...
Multiple Speakers
October 12, Monday
2:00 - 3:00 (ET)
Owner’s Forum: Pricing for Profits (Session 1 of 3)
Let’s face it, re-opening was a challenge, and it was and continues to be expensive. A $5 price increase...
Multiple Speakers
3:00 - 3:30 (ET)
Metrics that Will Double Your Color Profits (Session 2 of 3)
Wonder where your color business ranks in profitability? Vish Co-Founder and CEO Joshua Howard will...
Joshua Howard
Vish
3:30 - 4:00 (ET)
Metric Presentation: Average Ticket—Ringing Up Higher Sales (Session 3 of 3)
When your team has a culture of upselling clients on services and products, you’re leading them to...
Jason Facio
Elements Salon
October 19, Monday
2:00 - 2:30 (ET)
Owner’s Forum: The Teacher is Always In (Session 1 of 3)
With five busy salons in Grand Rapids, Michigan, master stylist Anna Walt pioneered a video...
Anna Walt
Design 1 Salon Spa, Grand Rapids, MI
2:30 - 3:00 (ET)
Cracking the Code to Customer Loyalty (Session 2 of 3)
A lot goes into building and earning customer loyalty—from the quality of service and personal...
Jeff Dickerson
DaySmart Software
3:00 - 3:30 (ET)
Metric Presentation: Client Retention—Know How to Hold Them (Session 3 of 3)
While a new client is silver, a retained one is gold. Salon Owners and Stylists Jeannette Stagg and Carleen Sanchez share...
Multiple Speakers
October 26, Monday
2:00 - 2:30 (ET)
Owner’s Forum: Mastering Your SEO to Drive New Clients (Session 1 of 3)
Launching a successful YouTube channel propelled Amanda Olusanya, owner of the...
Amanda Olusanya
James Irving Grooming
2:30 - 3:00 (ET)
A Beauty Professional’s Guide to Credit Card Processing —What You Don’t Know Can Hurt You (Session 2 of 3)
Credit card processing is a scary, well… process. With all of the crazy terms and seemingly endless...
Multiple Speakers
3:00 - 3:30 (ET)
Metric Presentation: Client Count—Building Your Mass (Session 3 of 3)
Multiple Speakers
October 30, Friday
2:00 - 3:00 (ET)
Friday Forum: Salon Owner Wrap-Up
Multiple Speakers
On October 26 at the Data-Driven Salon Experience, SalonRunner/Rosy Salon Software's Boyd Relac and Rachel D'Angelo join Salon Ninja's Andrew Finkelstein in telling you what the credit card processing companies don't want you to know. They help you understand your monthly statements, explain the junk fees that get added onto your bill, and show you how you can immediately save money.
Speakers
Carleen Sanchez
Owner, Carleen Sanchez Hair Design
Anna Walt
Master Stylist, Design 1 Salon Spa, Grand Rapids, MI
Laura Ortmann
Owner, Ginger Bay Salon and Spa, St. Louis, MO
Britni Volkman
Salon Success Manager, Phorest Salon Software
Andrew Bourne
President & CTO, Octopi
Boyd P. Relac
President, SalonRunner, Rosy Salon Software and SalonRunner Pay
Debra Penzone
Owner, PENZONE Salons + Spas, Columbus, OH
Heather Bagby
Vice President of Business Development, Summit Salon Business Center
Jeff Dickerson
CEO, DaySmart Software
Andrew Finkelstein
Certified High-Performance Coach™ and Owner, Busy Salons
Shannon King
Co-Owner, Hair & Co BKLYN, NY
Rachel D’Angelo
Director of Sales, Rosy Salon Software
Allyson King
Co-Owner, Hair & Co BKLYN, NY
Chris Sulimay
Presenter, Salon 124, Atlanta, GA
Joshua Howard
CEO and cofounder , Vish
Jyl and Jason Craven
Stylist & Owners, Jyl Craven Hair Design
Coral Pleas
Owner, Cutting Loose Salons
Jyl Craven
Owner | Stylist, Jyl Craven Hair Design
Bonnie Conte
Owner, Avalon Salons and Spas
John Cutrone
Director of Sales: North America, Eufora International
Michelle Steimann
Brand Ambassador , Textel
Stacey Soble
Editor-In-Chief, Salon Today, Bobit Business Media
Jeannette Stagg
Owner, Katy Mobile Studio (KMS)
Jason Facio
Owner, Elements Salon
Jen Baudier
Owner, Bella Style Salon
John Harms
Founder & CEO, Millennium Systems International
April L. McDaniel, CPA, CRSP
Advisor, Educator, Consultant, Kopsa Otte CPA's & Advisors
Stefanie Jackson
Speaker, Canvas Salon + Skin Bar, Columbus, OH
Jason Craven
Speaker, Jyl Craven Hair Design
Rob Kimball
Sales Manager, Ennoview Inc. / Envision Software
Amanda Olusanya
Salon Owner, James Irving Grooming
On October 26 at the Data-Driven Salon Experience, Salon Owners Laura Boton, Antonio Solimena and Ronni Whisner share their numbers and detail their strategies for driving client count, and what they are doing now that client counts are down because of COVID-19. Here, Laura and Ronni give us a sneak peek.
Sponsors
Platinum
Gold
Become A Sponsor
Virtual certainly doesn’t mean intangible – it means measurable when it comes to achieving business development goals. Connect with qualified salon owners and decision-makers in a meaningful way while achieving your specific marketing goals.
- Brand & Product Marketing
- Thought Leadership
- Demand & Lead Generation
Here are a few illustrative screenshots of what to expect with your sponsorship.Images illustrative and subject to change.
The Perfect Expansion To In-Person Events
This powerful supplement to in-person event sponsoring offers unique marketing capabilities that complement existing in-person efforts.
Expanded Reach
Travel restrictions and budgetary-based roadblocks for a standard in-person event are removed – allowing for a larger audience of your high value prospects to attend.
Expanded Influence
Some public fleets with a finite budget that may have traditionally had to pick and choose only key individuals to attend can now expand the opportunity to more of their team – across multiple disciplines.
Expanded Frequency
Your digital footprint and ROI is not limited to the LIVE iteration. Garner additional exposure, engagement and leads well after the 12-month archival period – plus our archival marketing campaigns.
