Data-Driven Experience In A Technology-Driven World
An Online Deep-Dive Into Evolving Business Metric Needs
This all-new, uncompromising virtual counterpart of Data-Driven Salon Summit was designed for immediate industry needs but built as a long-term solution. This is a unique opportunity for the salon community anywhere and at No Cost For Salon Owners.
Supplier registration info here.
Sessions
September 28, Monday
11:00 - 11:30
Owner’s Forum: Rejuvenating Your Brand
Debra Penzone shows you how she’s rejuvenated the salon’s 50+ year-old brand...
Debra Penzone
PENZONE Salons + Spas, Columbus, OH
11:30 - 12:00
Bench For Success! How to Use Salon Benchmarking to Propel Your Business
Join Phorest Salon Software’s Britni Volkman as she shares data-driven insights into...
Britni Volkman
Phorest Salon Software
12:00 - 12:30
Metric Presentation: Percentage of Guests Purchasing Retail
There’s always been strong correlation between a salon’s ability to retail to its guests and its profitability...
Coral Pleas
Cutting Loose Salons
October 5, Monday
11:00 - 12:00
Owner’s Forum: Recruiting Top Talent And Retaining Them
With the number of cosmetology schools and graduates on the decline while salon suites are offering...
Jen Baudier
Bella Style Salon
12:00 - 12:30
Reinvent…The Client Experience in Your Salon with Salon Emotion
The salon environment is changing and so are your clients’ expectations. The time is now to...
12:30 - 1:00
Metric Presentation: Productivity—Managing Per Square Footage
With the limitations on capacity and rules about social distancing, never has it been more...
October 9, Friday
11:00 - 12:00
Friday Forum
In a guided conversation led by SALON TODAY’s Stacey Soble, dive deeper into the metric...
Stacey Soble
Bobit Business Media
October 12, Monday
11:00 - 12:00
Owner’s Forum: Pricing for Profits
Let’s face it, re-opening was a challenge, and it was and continues to be expensive. A $5 price increase...
12:00 - 12:30
Metrics that Will Double Your Color Profits
Wonder where your color business ranks in profitability? Vish Co-Founder and CEO Joshua Howard will...
Joshua Howard
Vish
12:30 - 1:00
Metric Presentation: Average Ticket—Ringing Up Higher Sales
When your team has a culture of upselling clients on services and products, you’re leading them to...
October 19, Monday
11:00 - 11:30
Owner’s Forum: The Teacher is Always In
With five busy salons in Grand Rapids, Michigan, master stylist Anna Walt pioneered a video...
Anna Walt
Design 1 Salon Spa, Grand Rapids, MI
11:30 - 12:00
Cracking the Code to Customer Loyalty
A lot goes into building and earning customer loyalty—from the quality of service and personal...
Jeff Dickerson
DaySmart Software
12:00 - 12:30
Metric Presentation: Client Retention—Know How to Hold Them
While a new client is silver, a retained one is gold. Our metric leader for client retention shares...
October 26, Monday
11:00 - 11:30
Owner’s Forum: Mastering Your SEO to Drive New Clients
Launching a successful YouTube channel propelled Amanda Olusanya, owner of the...
Amanda Olusanya
James Irving Grooming
11:30 - 12:00
A Beauty Professional’s Guide to Credit Card Processing —What You Don’t Know Can Hurt You
Credit card processing is a scary, well… process. With all of the crazy terms and seemingly endless...
Boyd P. Relac
SalonRunner, Rosy Salon Software and SalonRunner Pay
12:00 - 12:30
October 30, Friday
11:00 - 12:00
Speakers
Rachel D’Angelo
Director of Sales, Rosy Salon Software
Jen Baudier
Owner, Bella Style Salon
Joshua Howard
CEO and cofounder , Vish
Allyson King
Hair & Co. BKLYN, Brooklyn, NT
Andrew Finkelstein
Certified High-Performance Coach™ and Owner, Busy Salons
Shannon King
TBD, Hair + Co. BKLYN, Brooklyn, NY
Britni Volkman
Salon Success Manager, Phorest Salon Software
Laura Ortmann
TBD, Ginger Bay Salon and Spa, St. Louis, MO
Coral Pleas
Onwer, Cutting Loose Salons
Bonnie Conte
Owner, Avalon Salons and Spas
Anna Walt
Master Stylist, Design 1 Salon Spa, Grand Rapids, MI
Stefanie Jackson
TBD, Canvas Salon + Skin Bar, Columbus, OH
Boyd P. Relac
President, SalonRunner, Rosy Salon Software and SalonRunner Pay
Debra Penzone
Owner, PENZONE Salons + Spas, Columbus, OH
Jeff Dickerson
CEO, DaySmart Software
Amanda Olusanya
Salon Owner, James Irving Grooming
Chris Sulimay
TBD, Salon 124, Atlanta, GA
Sponsors
Platinum
Gold
Become a Sponsor
Virtual certainly doesn’t mean intangible – it means measurable when it comes to achieving business development goals. Connect with qualified public fleet professionals in a meaningful way while achieving your specific marketing goals.
- Brand & Product Marketing
- Thought Leadership
- Demand & Lead Generation
Here are a few illustrative screenshots of what to expect with your sponsorship.Images illustrative and subject to change.
The Perfect Expansion To In-Person Events
This powerful supplement to in-person event sponsoring offers unique marketing capabilities that complement existing in-person efforts.
Expanded Reach
Travel restrictions and budgetary-based roadblocks for a standard in-person event are removed – allowing for a larger audience of your high value prospects to attend.
Expanded Influence
Some public fleets with a finite budget that may have traditionally had to pick and choose only key individuals to attend can now expand the opportunity to more of their team – across multiple disciplines.
Expanded Frequency
Your digital footprint and ROI is not limited to the LIVE iteration. Garner additional exposure, engagement and leads well after the 12-month archival period – plus our archival marketing campaigns.
