#DataDrivenSalon

Welcome To Data-Driven Salon Experience

NOW ON-DEMAND - 24/7 ACCESS
(Originally LIVE - SEPT 28
& OCT 5, 9, 12, 19, 26, 30)

Data-Driven Experience In A Technology-Driven World

An Online Deep-Dive Into Evolving Business Metric Needs

This all-new, uncompromising virtual counterpart of Data-Driven Salon Summit was designed for immediate industry needs but built as a long-term solution. This is a unique opportunity for the salon community anywhere and at No Cost For Salon Owners.
Supplier registration info here.

Sessions

September 28, Monday
2:00PM - 2:30PM ET

Owner’s Forum: Rejuvenating Your Brand (Session 1 of 3)

Debra Penzone shows you how she’s rejuvenated the salon’s 50+ year-old brand...
Debra Penzone

Debra Penzone
PENZONE Salons + Spas, Columbus, OH

2:30PM - 3:00PM ET

Bench For Success! How to Use Salon Benchmarking to Propel Your Business (Session 2 of 3)

Join Phorest Salon Software’s Britni Volkman as she shares data-driven insights into...
Britni Volkman

Britni Volkman
Phorest Salon Software

Phorest Salon Software
3:00PM - 3:30PM ET

Metric Presentation: Percentage of Guests Purchasing Retail (Session 3 of 3)

There’s always been strong correlation between a salon’s ability to retail to its guests and its profitability...
Coral Pleas Bonnie Conte Multiple Speakers
Phorest Salon Software
October 5, Monday
2:00PM - 3:00PM ET

Owner’s Forum: Recruiting Top Talent And Retaining Them (Session 1 of 3)

With the number of cosmetology schools and graduates on the decline while salon suites are offering...
Jen Baudier Laura Ortmann Chris Sulimay Stefanie Jackson Multiple Speakers
Kerastase & L'Oréal Professionnel
3:00PM - 3:30PM ET

Reinvent…The Client Experience in Your Salon with Salon Emotion

The salon environment is changing and so are your clients’ expectations. The time is now to...
Heather Bagby

Heather Bagby
Summit Salon Business Center

Kerastase & L'Oréal Professionnel
3:30PM - 4:00PM ET

Metric Presentation: Productivity—Managing Per Square Footage

With the limitations on capacity and rules about social distancing, never has it been more...
Jyl and Jason Craven

Jyl and Jason Craven
Jyl Craven Hair Design

Kerastase & L'Oréal Professionnel
October 9, Friday
2:00PM - 3:00PM ET

Friday Forum

In a guided conversation led by SALON TODAY’s Stacey Soble, dive deeper into the metric...
Stacey Soble Andrew Bourne John Harms John Cutrone Michelle Steimann April L. McDaniel, CPA, CRSP Multiple Speakers
October 12, Monday
2:00PM - 3:00PM ET

Owner’s Forum: Pricing for Profits (Session 1 of 3)

Let’s face it, re-opening was a challenge, and it was and continues to be expensive. A $5 price increase...
Allyson King Shannon King Multiple Speakers
Vish
3:00PM - 3:30PM ET

Metrics that Will Double Your Color Profits (Session 2 of 3)

Wonder where your color business ranks in profitability? Vish Co-Founder and CEO Joshua Howard will...
Joshua Howard

Joshua Howard
Vish

Vish
3:30PM - 4:00PM ET

Metric Presentation: Average Ticket—Ringing Up Higher Sales (Session 3 of 3)

When your team has a culture of upselling clients on services and products, you’re leading them to...
Jason Facio

Jason Facio
Elements Salon

Vish
October 19, Monday
2:00PM - 2:30PM ET

Owner’s Forum: The Teacher is Always In (Session 1 of 3)

With five busy salons in Grand Rapids, Michigan, master stylist Anna Walt pioneered a video...
Anna Walt

Anna Walt
Design 1 Salon Spa, Grand Rapids, MI

Salon Iris (By DaySmart Software)
2:30PM - 3:00PM ET

Cracking the Code to Customer Loyalty (Session 2 of 3)

A lot goes into building and earning customer loyalty—from the quality of service and personal...
Jeff Dickerson

Jeff Dickerson
DaySmart Software

Salon Iris (By DaySmart Software)
3:00PM - 3:30PM ET

Metric Presentation: Client Retention—Know How to Hold Them (Session 3 of 3)

While a new client is silver, a retained one is gold. Salon Owners and Stylists Jeannette Stagg and Carleen Sanchez share...
Jeannette Stagg Carleen Sanchez Multiple Speakers
Salon Iris (By DaySmart Software)
October 26, Monday
2:00PM - 2:30PM ET

Owner’s Forum: Mastering Your SEO to Drive New Clients (Session 1 of 3)

Launching a successful YouTube channel propelled Amanda Olusanya, owner of the...
Amanda Olusanya

Amanda Olusanya
James Irving Grooming

Rosy Salon Software
2:30PM - 3:00PM ET

A Beauty Professional’s Guide to Credit Card Processing —What You Don’t Know Can Hurt You (Session 2 of 3)

Credit card processing is a scary, well… process. With all of the crazy terms and seemingly endless...
Boyd P. Relac Rachel D’Angelo Andrew Finkelstein Multiple Speakers
Rosy Salon Software
3:00PM - 3:30PM ET

Metric Presentation: Client Count—Building Your Mass (Session 3 of 3)

Ronni Whisner Bethany Askew Antonio Solimeno Laura Boton Multiple Speakers
Rosy Salon Software
October 30, Friday
2:00PM - 3:00PM ET

Friday Forum: Salon Owner Wrap-Up

Join us for our Closing Session of this year's Data-Drive Salon Experience virtual event!
Stacey Soble Rob Kimball Jill Krahn Paola Hinton Jessica Wall-Innella Scott Guinter Multiple Speakers

Speakers

Scott Guinter
Scott Guinter

General Manager, Kao USA Salon Division

Joshua Howard
Joshua Howard

CEO and cofounder , Vish

Rachel D’Angelo
Rachel D’Angelo

Director of Sales, Rosy Salon Software

Jason Craven
Jason Craven

Speaker, Jyl Craven Hair Design

Laura Ortmann
Laura Ortmann

Owner, Ginger Bay Salon and Spa, St. Louis, MO

Coral Pleas
Coral Pleas

Owner, Cutting Loose Salons

Jill Krahn
Jill Krahn

Executive Vice President Franchise Sales & Secretary, Salon Professional Education Company (SPEC)

John Cutrone
John Cutrone

Director of Sales: North America, Eufora International

Jen Baudier
Jen Baudier

Owner, Bella Style Salon

Jessica Wall-Innella
Jessica Wall-Innella

Aloxxi Artist, Aloxxi National Artistic Team

Stefanie Jackson
Stefanie Jackson

Speaker, Canvas Salon + Skin Bar, Columbus, OH

Bonnie Conte
Bonnie Conte

Owner, Avalon Salons and Spas

Shannon King
Shannon King

Co-Owner, Hair & Co BKLYN, NY

Jeff Dickerson
Jeff Dickerson

CEO, DaySmart Software

Paola Hinton
Paola Hinton

Owner, Five Senses Spa, Salon & Barbershop

Boyd P. Relac
Boyd P. Relac

President, SalonRunner, Rosy Salon Software and SalonRunner Pay

Britni Volkman
Britni Volkman

Salon Success Manager, Phorest Salon Software

Ronni Whisner
Ronni Whisner

Owner, The Beaux Monde Salon Spa - Mount Vernon OH

John Harms
John Harms

Founder & CEO, Millennium Systems International

Jyl Craven
Jyl Craven

Owner | Stylist, Jyl Craven Hair Design

Andrew Bourne
Andrew Bourne

President & CTO, Octopi

Carleen Sanchez
Carleen Sanchez

Owner, Carleen Sanchez Hair Design

Laura Boton
Laura Boton

Owner, Sine Qua Non Salons - Chicago

Michelle Steimann
Michelle Steimann

Brand Ambassador , Textel

April L. McDaniel, CPA, CRSP
April L. McDaniel, CPA, CRSP

Advisor, Educator, Consultant, Kopsa Otte CPA's & Advisors

Jason Facio
Jason Facio

Owner, Elements Salon

Allyson King
Allyson King

Co-Owner, Hair & Co BKLYN, NY

Antonio Solimeno
Antonio Solimeno

Owner/Stylist, Antonio Salon - Seattle WA

Rob Kimball
Rob Kimball

Sales Manager, Ennoview Inc. / Envision Software

Andrew Finkelstein
Andrew Finkelstein

Certified High-Performance Coach™ and Owner, Busy Salons

Anna Walt
Anna Walt

Master Stylist, Design 1 Salon Spa, Grand Rapids, MI

Bethany Askew
Bethany Askew

Owner, The Beaux Monde Salon Spa - Mount Vernon OH

Chris Sulimay
Chris Sulimay

Presenter, Salon 124, Atlanta, GA

Jeannette Stagg
Jeannette Stagg

Owner, Katy Mobile Studio (KMS)

Debra Penzone
Debra Penzone

Owner, PENZONE Salons + Spas, Columbus, OH

Heather Bagby
Heather Bagby

Vice President of Business Development, Summit Salon Business Center

Stacey Soble
Stacey Soble

Editor-In-Chief, Salon Today, Bobit Business Media

Jyl and Jason Craven
Jyl and Jason Craven

Stylist & Owners, Jyl Craven Hair Design

Amanda Olusanya
Amanda Olusanya

Salon Owner, James Irving Grooming

See Full Speaker List

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