Sept 12-13, 2021 | Donald E. Stephens Convention Center | Rosemont, IL

Welcome To Data-Driven Salon Experience

NOW ON-DEMAND - 24/7 ACCESS
(Originally LIVE - SEPT 28
& OCT 5, 9, 12, 19, 26, 30)

Data-Driven Experience In A Technology-Driven World

An Online Deep-Dive Into Evolving Business Metric Needs

This all-new, uncompromising virtual counterpart of Data-Driven Salon Summit was designed for immediate industry needs but built as a long-term solution. This is a unique opportunity for the salon community anywhere and at No Cost For Salon Owners.
Supplier registration info here.

Sessions

September 28, Monday
1:00 PM - 1:30 PM (CT)

Owner’s Forum: Rejuvenating Your Brand (Session 1 of 3)

Debra Penzone shows you how she’s rejuvenated the salon’s 50+ year-old brand...
Debra Penzone

Debra Penzone
PENZONE Salons + Spas, Columbus, OH

1:30 PM - 2:00 PM (CT)

Bench For Success! How to Use Salon Benchmarking to Propel Your Business (Session 2 of 3)

Join Phorest Salon Software’s Britni Volkman as she shares data-driven insights into...
Britni Volkman

Britni Volkman
Phorest Salon Software

Phorest Salon Software
2:00 PM - 2:30 PM (CT)

Metric Presentation: Percentage of Guests Purchasing Retail (Session 3 of 3)

There’s always been strong correlation between a salon’s ability to retail to its guests and its profitability...
Coral Pleas Bonnie Conte Multiple Speakers
Phorest Salon Software
October 5, Monday
1:00 PM - 2:00 PM (CT)

Owner’s Forum: Recruiting Top Talent And Retaining Them (Session 1 of 3)

With the number of cosmetology schools and graduates on the decline while salon suites are offering...
Jen Baudier Laura Ortmann Chris Sulimay Stefanie Jackson Multiple Speakers
Kerastase & L'Oréal Professionnel
2:00 PM - 2:30 PM (CT)

Reinvent…The Client Experience in Your Salon with Salon Emotion

The salon environment is changing and so are your clients’ expectations. The time is now to...
Heather Bagby

Heather Bagby
Summit Salon Business Center

Kerastase & L'Oréal Professionnel
2:30 PM - 3:00 PM (CT)

Metric Presentation: Productivity—Managing Per Square Footage

With the limitations on capacity and rules about social distancing, never has it been more...
Jyl and Jason Craven

Jyl and Jason Craven
Jyl Craven Hair Design

Kerastase & L'Oréal Professionnel
October 9, Friday
1:00 PM - 2:00 PM (CT)

Friday Forum

In a guided conversation led by SALON TODAY’s Stacey Soble, dive deeper into the metric...
Stacey Soble Andrew Bourne John Harms John Cutrone Michelle Steimann April L. McDaniel, CPA, CRSP Multiple Speakers
October 12, Monday
1:00 PM - 2:00 PM (CT)

Owner’s Forum: Pricing for Profits (Session 1 of 3)

Let’s face it, re-opening was a challenge, and it was and continues to be expensive. A $5 price increase...
Allyson King Shannon King Multiple Speakers
Vish
2:00 PM - 2:30 PM (CT)

Metrics that Will Double Your Color Profits (Session 2 of 3)

Wonder where your color business ranks in profitability? Vish Co-Founder and CEO Joshua Howard will...
Joshua Howard

Joshua Howard
Vish

Vish
2:30 PM - 3:00 PM (CT)

Metric Presentation: Average Ticket—Ringing Up Higher Sales (Session 3 of 3)

When your team has a culture of upselling clients on services and products, you’re leading them to...
Jason Facio

Jason Facio
Elements Salon

Vish
October 19, Monday
1:00 PM - 1:30 PM (CT)

Owner’s Forum: The Teacher is Always In (Session 1 of 3)

With five busy salons in Grand Rapids, Michigan, master stylist Anna Walt pioneered a video...
Anna Walt

Anna Walt
Design 1 Salon Spa, Grand Rapids, MI

Salon Iris (By DaySmart Software)
1:30 PM - 2:00 PM (CT)

Cracking the Code to Customer Loyalty (Session 2 of 3)

A lot goes into building and earning customer loyalty—from the quality of service and personal...
Jeff Dickerson

Jeff Dickerson
DaySmart Software

Salon Iris (By DaySmart Software)
2:00 PM - 2:30 PM (CT)

Metric Presentation: Client Retention—Know How to Hold Them (Session 3 of 3)

While a new client is silver, a retained one is gold. Salon Owners and Stylists Jeannette Stagg and Carleen Sanchez share...
Jeannette Stagg Carleen Sanchez Multiple Speakers
Salon Iris (By DaySmart Software)
October 26, Monday
1:00 PM - 1:30 PM (CT)

Owner’s Forum: Mastering Your SEO to Drive New Clients (Session 1 of 3)

Launching a successful YouTube channel propelled Amanda Olusanya, owner of the...
Amanda Olusanya

Amanda Olusanya
James Irving Grooming

Rosy Salon Software
1:30 PM - 2:00 PM (CT)

A Beauty Professional’s Guide to Credit Card Processing —What You Don’t Know Can Hurt You (Session 2 of 3)

Credit card processing is a scary, well… process. With all of the crazy terms and seemingly endless...
Boyd P. Relac Rachel D’Angelo Andrew Finkelstein Multiple Speakers
Rosy Salon Software
2:00 PM - 2:30 PM (CT)

Metric Presentation: Client Count—Building Your Mass (Session 3 of 3)

Ronni Whisner Bethany Askew Antonio Solimeno Laura Boton Multiple Speakers
Rosy Salon Software
October 30, Friday
1:00 PM - 2:00 PM (CT)

Friday Forum: Salon Owner Wrap-Up

Join us for our Closing Session of this year's Data-Drive Salon Experience virtual event!
Stacey Soble Rob Kimball Jill Krahn Paola Hinton Jessica Wall-Innella Scott Guinter Multiple Speakers

Speakers

Bethany Askew
Bethany Askew

Owner, The Beaux Monde Salon Spa - Mount Vernon OH

Stacey Soble
Stacey Soble

Editor-In-Chief, Salon Today, Bobit Business Media

Jeannette Stagg
Jeannette Stagg

Owner, Katy Mobile Studio (KMS)

See Full Speaker List

Sponsors

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