#DataDrivenSalon

Welcome To Data-Driven Salon Experience

A Month-Long Look At Metrics
LIVE ONLINE - SEPT 28
& OCT 5, 9, 12, 19, 26, 30

On October 26 at the Data-Driven Salon Experience, Amanda Olusanya, owner of the James Irving Grooming Room, shows you how she's using Search Engine Optimization (SEO) to drive droves of new clients through her door in terms you will understand. Here, Amanda gives us a preview of her presentation. 

 

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Data-Driven Experience In A Technology-Driven World

An Online Deep-Dive Into Evolving Business Metric Needs

This all-new, uncompromising virtual counterpart of Data-Driven Salon Summit was designed for immediate industry needs but built as a long-term solution. This is a unique opportunity for the salon community anywhere and at No Cost For Salon Owners.
Supplier registration info here.

Sessions

September 28, Monday
2:00 - 2:30 (ET)

Owner’s Forum: Rejuvenating Your Brand (Session 1 of 3)

Debra Penzone shows you how she’s rejuvenated the salon’s 50+ year-old brand...
Debra Penzone

Debra Penzone
PENZONE Salons + Spas, Columbus, OH

2:30 - 3:00 (ET)

Bench For Success! How to Use Salon Benchmarking to Propel Your Business (Session 2 of 3)

Join Phorest Salon Software’s Britni Volkman as she shares data-driven insights into...
Britni Volkman

Britni Volkman
Phorest Salon Software

Phorest Salon Software
3:00 - 3:30 (ET)

Metric Presentation: Percentage of Guests Purchasing Retail (Session 3 of 3)

There’s always been strong correlation between a salon’s ability to retail to its guests and its profitability...
Coral Pleas Bonnie Conte Multiple Speakers
Phorest Salon Software
October 5, Monday
2:00 - 3:00 (ET)

Owner’s Forum: Recruiting Top Talent And Retaining Them (Session 1 of 3)

With the number of cosmetology schools and graduates on the decline while salon suites are offering...
Jen Baudier Laura Ortmann Chris Sulimay Stefanie Jackson Multiple Speakers
Kerastase & L'Oréal Professionnel
3:00 - 3:30 (ET)

Reinvent…The Client Experience in Your Salon with Salon Emotion

The salon environment is changing and so are your clients’ expectations. The time is now to...
Heather Bagby

Heather Bagby
Summit Salon Business Center

Kerastase & L'Oréal Professionnel
3:30 - 4:00 (ET)

Metric Presentation: Productivity—Managing Per Square Footage

With the limitations on capacity and rules about social distancing, never has it been more...
Jyl and Jason Craven

Jyl and Jason Craven
Jyl Craven Hair Design

Kerastase & L'Oréal Professionnel
October 9, Friday
2:00 - 3:00 (ET)

Friday Forum

In a guided conversation led by SALON TODAY’s Stacey Soble, dive deeper into the metric...
Stacey Soble Andrew Bourne John Harms John Cutrone Michelle Steimann April L. McDaniel, CPA, CRSP Multiple Speakers
October 12, Monday
2:00 - 3:00 (ET)

Owner’s Forum: Pricing for Profits (Session 1 of 3)

Let’s face it, re-opening was a challenge, and it was and continues to be expensive. A $5 price increase...
Allyson King Shannon King Multiple Speakers
Vish
3:00 - 3:30 (ET)

Metrics that Will Double Your Color Profits (Session 2 of 3)

Wonder where your color business ranks in profitability? Vish Co-Founder and CEO Joshua Howard will...
Joshua Howard

Joshua Howard
Vish

Vish
3:30 - 4:00 (ET)

Metric Presentation: Average Ticket—Ringing Up Higher Sales (Session 3 of 3)

When your team has a culture of upselling clients on services and products, you’re leading them to...
Jason Facio

Jason Facio
Elements Salon

Vish
October 19, Monday
2:00 - 2:30 (ET)

Owner’s Forum: The Teacher is Always In (Session 1 of 3)

With five busy salons in Grand Rapids, Michigan, master stylist Anna Walt pioneered a video...
Anna Walt

Anna Walt
Design 1 Salon Spa, Grand Rapids, MI

Salon Iris (By DaySmart Software)
2:30 - 3:00 (ET)

Cracking the Code to Customer Loyalty (Session 2 of 3)

A lot goes into building and earning customer loyalty—from the quality of service and personal...
Jeff Dickerson

Jeff Dickerson
DaySmart Software

Salon Iris (By DaySmart Software)
3:00 - 3:30 (ET)

Metric Presentation: Client Retention—Know How to Hold Them (Session 3 of 3)

While a new client is silver, a retained one is gold. Salon Owners and Stylists Jeannette Stagg and Carleen Sanchez share...
Jeannette Stagg Carleen Sanchez Multiple Speakers
Salon Iris (By DaySmart Software)
October 26, Monday
2:00 - 2:30 (ET)

Owner’s Forum: Mastering Your SEO to Drive New Clients (Session 1 of 3)

Launching a successful YouTube channel propelled Amanda Olusanya, owner of the...
Amanda Olusanya

Amanda Olusanya
James Irving Grooming

Rosy Salon Software
2:30 - 3:00 (ET)

A Beauty Professional’s Guide to Credit Card Processing —What You Don’t Know Can Hurt You (Session 2 of 3)

Credit card processing is a scary, well… process. With all of the crazy terms and seemingly endless...
Boyd P. Relac Rachel D’Angelo Andrew Finkelstein Multiple Speakers
Rosy Salon Software
3:00 - 3:30 (ET)

Metric Presentation: Client Count—Building Your Mass (Session 3 of 3)

Multiple Speakers
Rosy Salon Software
October 30, Friday
2:00 - 3:00 (ET)

Friday Forum: Salon Owner Wrap-Up

Stacey Soble Rob Kimball Multiple Speakers

On October 26 at the Data-Driven Salon Experience, SalonRunner/Rosy Salon Software's Boyd Relac and Rachel D'Angelo join Salon Ninja's Andrew Finkelstein in telling you what the credit card processing companies don't want you to know. They help you understand your monthly statements, explain the junk fees that get added onto your bill, and show you how you can immediately save money. 

 

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Speakers

Carleen Sanchez
Carleen Sanchez

Owner, Carleen Sanchez Hair Design

Anna Walt
Anna Walt

Master Stylist, Design 1 Salon Spa, Grand Rapids, MI

Laura Ortmann
Laura Ortmann

Owner, Ginger Bay Salon and Spa, St. Louis, MO

Britni Volkman
Britni Volkman

Salon Success Manager, Phorest Salon Software

Andrew Bourne
Andrew Bourne

President & CTO, Octopi

Boyd P. Relac
Boyd P. Relac

President, SalonRunner, Rosy Salon Software and SalonRunner Pay

Debra Penzone
Debra Penzone

Owner, PENZONE Salons + Spas, Columbus, OH

Heather Bagby
Heather Bagby

Vice President of Business Development, Summit Salon Business Center

Jeff Dickerson
Jeff Dickerson

CEO, DaySmart Software

Andrew Finkelstein
Andrew Finkelstein

Certified High-Performance Coach™ and Owner, Busy Salons

Shannon King
Shannon King

Co-Owner, Hair & Co BKLYN, NY

Ronni Whisner

Owner, The Beaux Monde Salon Spa - Mount Vernon OH

Rachel D’Angelo
Rachel D’Angelo

Director of Sales, Rosy Salon Software

Allyson King
Allyson King

Co-Owner, Hair & Co BKLYN, NY

Chris Sulimay
Chris Sulimay

Presenter, Salon 124, Atlanta, GA

Joshua Howard
Joshua Howard

CEO and cofounder , Vish

Jyl and Jason Craven
Jyl and Jason Craven

Stylist & Owners, Jyl Craven Hair Design

Coral Pleas
Coral Pleas

Owner, Cutting Loose Salons

Jyl Craven
Jyl Craven

Owner | Stylist, Jyl Craven Hair Design

Bonnie Conte
Bonnie Conte

Owner, Avalon Salons and Spas

Bethany Askew

Owner, The Beaux Monde Salon Spa - Mount Vernon OH

John Cutrone
John Cutrone

Director of Sales: North America, Eufora International

Michelle Steimann
Michelle Steimann

Brand Ambassador , Textel

Stacey Soble
Stacey Soble

Editor-In-Chief, Salon Today, Bobit Business Media

Jeannette Stagg
Jeannette Stagg

Owner, Katy Mobile Studio (KMS)

Jason Facio
Jason Facio

Owner, Elements Salon

Jen Baudier
Jen Baudier

Owner, Bella Style Salon

John Harms
John Harms

Founder & CEO, Millennium Systems International

Laura Boton

Owner, Sine Qua Non Salons - Chicago

April L. McDaniel, CPA, CRSP
April L. McDaniel, CPA, CRSP

Advisor, Educator, Consultant, Kopsa Otte CPA's & Advisors

Stefanie Jackson
Stefanie Jackson

Speaker, Canvas Salon + Skin Bar, Columbus, OH

Jason Craven
Jason Craven

Speaker, Jyl Craven Hair Design

Antonio Solimeno

Owner/Stylist, Antonio Salon - Seattle WA

Rob Kimball
Rob Kimball

Sales Manager, Ennoview Inc. / Envision Software

Amanda Olusanya
Amanda Olusanya

Salon Owner, James Irving Grooming

See Full Speaker List

On October 26 at the Data-Driven Salon Experience, Salon Owners Laura Boton, Antonio Solimena and Ronni Whisner share their numbers and detail their strategies for driving client count, and what they are doing now that client counts are down because of COVID-19. Here, Laura and Ronni give us a sneak peek.
 

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Sponsors

Platinum
Gold

The Perfect Expansion To In-Person Events

This powerful supplement to in-person event sponsoring offers unique marketing capabilities that complement existing in-person efforts.

Expanded Reach

Travel restrictions and budgetary-based roadblocks for a standard in-person event are removed – allowing for a larger audience of your high value prospects to attend.

Expanded Influence

Some public fleets with a finite budget that may have traditionally had to pick and choose only key individuals to attend can now expand the opportunity to more of their team – across multiple disciplines.

Expanded Frequency

Your digital footprint and ROI is not limited to the LIVE iteration. Garner additional exposure, engagement and leads well after the 12-month archival period – plus our archival marketing campaigns.

General FAQs

When is the next in-person Data-Driven Salon Summit being held?

Because the safety and health of our attendees and partners is of paramount importance at this time, the next time we will “meet” will be during the Data-Driven Salon Summit, a virtual event (Data-Driven Salon Experience) will take place September 28 - October 30, 2020. We'll assess the plans for an in-person event in 2021 as we navigate the new landscape affected by the current pandemic. In the meantime, we encourage you to plan on joining us online for the Data-Drive Salon Experience.

How much does it cost to attend the Data-Driven Salon Experience?

Salon owners may register for the Data-Drive Salon Experience at no charge. Registration is no open here Supplier companies must pay a fee to participate as a sponsor or attendee and can get more information by contacting your sales rep.

How can I register for the Data-Driven Salon Experience?

Registration is open and can be started here

I registered for the Data-Driven Salon Experience and didn't get an email confirmation.

First, check your SPAM or Junk folder on the day you registered. If you still do not see a confirmation email, please contact us at [email protected]

I can only attend portions of the Data-Driven Salon Experience, is it still okay to register?

Yes, and we encourage that! Once you register, you will receive a link to the schedule and notifications of upcoming sessions and networking. You can attend all or part of the Experience depending on your schedule and interests.

Sponsor FAQs

How can my company get more information on becoming a sponsor?

You can contact your sales rep or learn more about our packages here.