May 15-16, 2022 | Hilton Nashville Downtown | Nashville, TN


Verna Wall

Verna Wall

Product Research Lead | Phorest Salon Software

Verna Wall, Product Research Lead, Phorest Salon Software

Verna Wall is Product Research Lead at Phorest Salon Software. Verna started her career in radiation therapy, where she learned a great deal about gathering insights & data to inform decisions, before taking a leap into the world of salon software. Verna joined Phorest, where she found a passion for the beauty industry - and has spent the last few years exploring and learning about the challenges faced by salon owners and managers, their teams & consumers across the world.

Upcoming and recent sessions

KPI Power Metric: Client Count - How to Attract, Keep & Grow the Perfect Clients

May 15, 2022
10:00 AM - 10:30 AM (ET)

The research is in! After six months of data mining and client interviews, Verna Wall and Rich Cullen know what today’s perfect client is looking for in your salon. We’re sharing our insights so you can... More Info

Published Work