Sept 12-13, 2021 | Donald E. Stephens Convention Center | Rosemont, IL


Jessica Wall-Innella

Jessica Wall-Innella

Aloxxi Artist | Aloxxi National Artistic Team

Jessica’s arrival into the beauty industry was nothing close to traditional.  Upon completing of her sophomore year in college, she realized Criminal Justice was not for her and switched her major to business.  At her part time job at a popular hair salon, she began to pay close attention to the ins and outs of running a successful business and knew that was what she was meant to do.

Jessica went on to spend the next 25 years dedicated to elevating professionalism in the beauty industry.  She has held many roles, from professional product sales and development to working with stylists expanding upon their skills and making clients feel more beautiful with her dedicated salon team in NY. She is an accomplished colorist, holds multiple certifications and is a regular face at high profile media and fashion events.  Today, as an Aloxxi Artist, she shares her insights on a vast array of business building topics such as managing efficiently and developing an effective salon team as well as technical topics, including basic & advanced color and cutting theories.When not in the salon or traveling with the Aloxxi National Artistic team, Jessica can be found coaching the industry’s next generation of leaders, one on one or openly on Instagram at @jessicathebeautyseries.


Friday Forum: Salon Owner Wrap-Up

October 30
1:00 PM - 2:00 PM (CT)

Join us for our Closing Session of this year's Data-Drive Salon Experience virtual event! More Info

Published Work