Inspired by his heritage, John is deeply invested in the industry. Growing up in a family of Barbers/Hairdressers, gave John a unique passion to “honor the hairdresser,” unwavering in his mission to help develop salons and mentor salon owners. With degrees in finance and small business management; John is able to instill business leadership best practices, with a heavy focus on profitability. John has been acknowledged for his success as a salon coach, top sales performer, and well-respected brand builder. 

As Eufora's Director of Sales North America, John leads the development and implementation of new and innovative strategies, with a clear focus on healing a "confused and distracted industry." John assists in driving the various emerging markets through his leadership and passion to carry on the legacy created by Co-Founders Don & Beth Bewley.